Jonathan Courtney

We basically were doing it for less than cost price. So now we're charging, I think, close to cost price, but we make no money from it. Number one, this book gives you shit tons of marketing because people love to post pictures of themselves holding books. We didn't ask anyone here. I'm pretty sure we didn't ask anybody here to do that.

We basically were doing it for less than cost price. So now we're charging, I think, close to cost price, but we make no money from it. Number one, this book gives you shit tons of marketing because people love to post pictures of themselves holding books. We didn't ask anyone here. I'm pretty sure we didn't ask anybody here to do that.

We basically were doing it for less than cost price. So now we're charging, I think, close to cost price, but we make no money from it. Number one, this book gives you shit tons of marketing because people love to post pictures of themselves holding books. We didn't ask anyone here. I'm pretty sure we didn't ask anybody here to do that.

Yes, you're right. Fuck. That's brilliant. Oh, these are. Yeah. So like this book now, this page is outdated. This has had like 250,000 downloads and like a ludicrous amount of actual physical copies shipped. But initially, again, people didn't understand the only point of this page was to collect the email address and bring people into a funnel.

Yes, you're right. Fuck. That's brilliant. Oh, these are. Yeah. So like this book now, this page is outdated. This has had like 250,000 downloads and like a ludicrous amount of actual physical copies shipped. But initially, again, people didn't understand the only point of this page was to collect the email address and bring people into a funnel.

Yes, you're right. Fuck. That's brilliant. Oh, these are. Yeah. So like this book now, this page is outdated. This has had like 250,000 downloads and like a ludicrous amount of actual physical copies shipped. But initially, again, people didn't understand the only point of this page was to collect the email address and bring people into a funnel.

And that funnel was called a 2K funnel, which was a different type of funnel. And since it's not going to work right now, I have to explain it. 2K funnel is basically you go, you buy, you get the book either for free or you're paying a small price. I think we had like two euro or something. Then the next page is like, hey, your book is on the way. It's going to take six weeks, as we told you.

And that funnel was called a 2K funnel, which was a different type of funnel. And since it's not going to work right now, I have to explain it. 2K funnel is basically you go, you buy, you get the book either for free or you're paying a small price. I think we had like two euro or something. Then the next page is like, hey, your book is on the way. It's going to take six weeks, as we told you.

And that funnel was called a 2K funnel, which was a different type of funnel. And since it's not going to work right now, I have to explain it. 2K funnel is basically you go, you buy, you get the book either for free or you're paying a small price. I think we had like two euro or something. Then the next page is like, hey, your book is on the way. It's going to take six weeks, as we told you.

Do you want to watch just the summary of the book now? And that's the video that teaches you about what's in the book, plus gets you to sit down and listen to what we do and what we offer. And also gets you to, in this case, because it's a 2K funnel, we actually offer you something to buy right there and then, which was a course, which is called the Design Sprint Masterclass.

Do you want to watch just the summary of the book now? And that's the video that teaches you about what's in the book, plus gets you to sit down and listen to what we do and what we offer. And also gets you to, in this case, because it's a 2K funnel, we actually offer you something to buy right there and then, which was a course, which is called the Design Sprint Masterclass.

Do you want to watch just the summary of the book now? And that's the video that teaches you about what's in the book, plus gets you to sit down and listen to what we do and what we offer. And also gets you to, in this case, because it's a 2K funnel, we actually offer you something to buy right there and then, which was a course, which is called the Design Sprint Masterclass.

which was 2,000 euro, so 2K. I don't know what the A stands for. I can't even remember. I don't know who invented the name of that thing. But the idea there is you actually get, you know, you're paying for all of the Facebook ads for people to come in.

which was 2,000 euro, so 2K. I don't know what the A stands for. I can't even remember. I don't know who invented the name of that thing. But the idea there is you actually get, you know, you're paying for all of the Facebook ads for people to come in.

which was 2,000 euro, so 2K. I don't know what the A stands for. I can't even remember. I don't know who invented the name of that thing. But the idea there is you actually get, you know, you're paying for all of the Facebook ads for people to come in.

And then there's some extra little elements which you can do where you can liquidate the costs of the Facebook ads with a small upsell in between, like selling a workbook after that first step. So we did all of these steps. It was crazy. It's just so complicated. The amount of physical shipping we had to do nearly killed us. However, the last step is, hey, you don't want to wait for the book.

And then there's some extra little elements which you can do where you can liquidate the costs of the Facebook ads with a small upsell in between, like selling a workbook after that first step. So we did all of these steps. It was crazy. It's just so complicated. The amount of physical shipping we had to do nearly killed us. However, the last step is, hey, you don't want to wait for the book.

And then there's some extra little elements which you can do where you can liquidate the costs of the Facebook ads with a small upsell in between, like selling a workbook after that first step. So we did all of these steps. It was crazy. It's just so complicated. The amount of physical shipping we had to do nearly killed us. However, the last step is, hey, you don't want to wait for the book.

Here's a free training right now on everything based on the book. I didn't come up with this idea. It's genius. And it worked so well. And the only reason it's not switched on right now is that when it's switched on, it's

Here's a free training right now on everything based on the book. I didn't come up with this idea. It's genius. And it worked so well. And the only reason it's not switched on right now is that when it's switched on, it's