Jonathan Courtney

And so it's also like an aspirational thing for customers when they see what they could be part of.

And then maybe the digital products are like the path towards that.

So we have our... On facilitator.com...

Our first product that we show on the website is Fullstack Facilitator, our in-person event in California that costs almost $15,000.

We know that's aspirational.

We know that most of our customers won't be able to buy that at first.

And so they usually take a cheaper product first, which would be Workshop or Master, which is virtual only.

but they get exposed over and over and over to the in-person option.

And eventually people want to come to that.

And they're like, fine, I'm ready to come to that thing now.

So yeah, but the in-person thing gives sort of like a legit anchor.

I know you asked me how would I do it.

I just went on a big ramble, but I think I answered how would I do it.

Date, location, kind of know what I want to do, then start talking to people about it.

And then eventually I'm like, I'm ready to...

I'm ready to like either announce it on my podcast, which almost no one listens to again for your audience.

Like if people are looking at Greg's audience and you're like easy for Greg to say, because when he does a tweet, like a thousand, 17,000 people like it.

Guys, look at my ex account.

Actually, don't.

There's nothing on there.