Jonathan Courtney

If you look at me and if you're wondering, do you have to have a large audience?

I am the perfect example.

I post something on X and I maybe get two likes or three likes and I can still get one of these events filled up.

So it really... Let's see.

What did I get for...

Five likes for my last post, two likes for the second last post.

I don't have any, I don't have an audience, but I still like, you know, there's this concept of the 1000 true fans.

Well, I have like the 100 true fans.

Yeah.

or the 10 true fans um and that's all you need if especially for in person in person is so tangible fuck you know the other thing um greg so events is one thing that's one element the other thing that's so powerful and i'm gonna hold this up to the camera you know this right yes i do

So this, what I'm holding up to the camera for anybody who's just hearing the audio version, I'm holding up a folder, which is Alex Hermosi's $100 million playbooks.

And so this folder...

Why would he print out and create a physical folder?

And why would he charge $5,800 essentially for it?

And why would someone be stupid enough to buy it?

Well, let me tell you the unbelievable power of having a physical thing to show off.

especially if you're doing any sort of info product.

So we just launched a new kind of info product, like a coaching program on the 1st of October.

And one of the key elements of it was a physical, because I saw Alex Hermosi doing it, I'll just tell you straight out.

I just loved the physical element.