Jonathan Courtney

Okay, so I think a lot of people don't really understand what funnels are. And I think also a lot of people shy away from the concept of funnels because they are not often used in, well, I think people mix up like websites and funnels. That's the first thing. So what is a funnel, first of all? Well, a funnel is really just a step-by-step process from turning someone from being a complete stranger

Okay, so I think a lot of people don't really understand what funnels are. And I think also a lot of people shy away from the concept of funnels because they are not often used in, well, I think people mix up like websites and funnels. That's the first thing. So what is a funnel, first of all? Well, a funnel is really just a step-by-step process from turning someone from being a complete stranger

or non-customer so it could be someone on your list so a complete stranger or a non-customer into a paying customer so that's what a funnel does

or non-customer so it could be someone on your list so a complete stranger or a non-customer into a paying customer so that's what a funnel does

or non-customer so it could be someone on your list so a complete stranger or a non-customer into a paying customer so that's what a funnel does

different to a website a website is more like your brochure a website is more like here's all of this stuff that's going on okay so just to give you an example this is the our website so just a website is a place where there's just all of the stuff that you do it's just loads of It's almost like walking into a grocery store.

different to a website a website is more like your brochure a website is more like here's all of this stuff that's going on okay so just to give you an example this is the our website so just a website is a place where there's just all of the stuff that you do it's just loads of It's almost like walking into a grocery store.

different to a website a website is more like your brochure a website is more like here's all of this stuff that's going on okay so just to give you an example this is the our website so just a website is a place where there's just all of the stuff that you do it's just loads of It's almost like walking into a grocery store.

You don't exactly know exactly what to do, but it's a place for browsing. It's a place for just kind of getting a feel for a company. But it's not really a focused thing which is telling you, do this, then do this, then do this. It's not going to necessarily take you from being a stranger to a customer. It's really a brochure of stuff. So that's what a website is. So this is our website.

You don't exactly know exactly what to do, but it's a place for browsing. It's a place for just kind of getting a feel for a company. But it's not really a focused thing which is telling you, do this, then do this, then do this. It's not going to necessarily take you from being a stranger to a customer. It's really a brochure of stuff. So that's what a website is. So this is our website.

You don't exactly know exactly what to do, but it's a place for browsing. It's a place for just kind of getting a feel for a company. But it's not really a focused thing which is telling you, do this, then do this, then do this. It's not going to necessarily take you from being a stranger to a customer. It's really a brochure of stuff. So that's what a website is. So this is our website.

I'm gonna use this as a comparison to what one of our funnels look like. Websites are what we call or what people in the kind of funnel world call shadow funnels. So website is a shadow funnel. It's almost just there to prove that you're actually a real company. And sometimes it's almost just there so you yourself can figure out what you do and just have like a home for your stuff.

I'm gonna use this as a comparison to what one of our funnels look like. Websites are what we call or what people in the kind of funnel world call shadow funnels. So website is a shadow funnel. It's almost just there to prove that you're actually a real company. And sometimes it's almost just there so you yourself can figure out what you do and just have like a home for your stuff.

I'm gonna use this as a comparison to what one of our funnels look like. Websites are what we call or what people in the kind of funnel world call shadow funnels. So website is a shadow funnel. It's almost just there to prove that you're actually a real company. And sometimes it's almost just there so you yourself can figure out what you do and just have like a home for your stuff.

but you actually can't reach the funnels from the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs and they're actually living in their own separate worlds and like, project teams, concepts, all of that kind of stuff. So you can see here on the website, it looks nice. It's a nice looking website.

but you actually can't reach the funnels from the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs and they're actually living in their own separate worlds and like, project teams, concepts, all of that kind of stuff. So you can see here on the website, it looks nice. It's a nice looking website.

but you actually can't reach the funnels from the website and you can't reach the website from the funnels. They're completely separate projects. They're completely separate URLs and they're actually living in their own separate worlds and like, project teams, concepts, all of that kind of stuff. So you can see here on the website, it looks nice. It's a nice looking website.

It's professionally done, but soon you're going to get a very shocking comparison to how much we don't care about that kind of stuff when we're making a funnel because funnels are really about making money, generating leads, generating call bookings, and those things need to be changed and messed around with a lot. So this is a website.

It's professionally done, but soon you're going to get a very shocking comparison to how much we don't care about that kind of stuff when we're making a funnel because funnels are really about making money, generating leads, generating call bookings, and those things need to be changed and messed around with a lot. So this is a website.

It's professionally done, but soon you're going to get a very shocking comparison to how much we don't care about that kind of stuff when we're making a funnel because funnels are really about making money, generating leads, generating call bookings, and those things need to be changed and messed around with a lot. So this is a website.