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Jonathan Courtney

๐Ÿ‘ค Speaker
4547 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Yeah, well, first of all, I think unless you're running, unless you have unbelievably good SEO and you're spending good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily. Your website is still the place where people are going.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Yeah, well, first of all, I think unless you're running, unless you have unbelievably good SEO and you're spending good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily. Your website is still the place where people are going.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Yeah, well, first of all, I think unless you're running, unless you have unbelievably good SEO and you're spending good money and have good talent to get the Google ads to go towards your website, unless you have a lot of brand recognition, your website is not going to sell things for you necessarily. Your website is still the place where people are going.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

People are not necessarily going to your website as a first thing that the first time they find out about you, they're going there later to see, wait, let's just make sure this is a real thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

People are not necessarily going to your website as a first thing that the first time they find out about you, they're going there later to see, wait, let's just make sure this is a real thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

People are not necessarily going to your website as a first thing that the first time they find out about you, they're going there later to see, wait, let's just make sure this is a real thing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So like, for example, if you get a recommendation for a great spa in the city or something or a great barber, maybe after you get the recommendation from someone, then you'll check the website just to make sure. But it's not often, especially with high ticket things, you know, things that cost money.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So like, for example, if you get a recommendation for a great spa in the city or something or a great barber, maybe after you get the recommendation from someone, then you'll check the website just to make sure. But it's not often, especially with high ticket things, you know, things that cost money.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So like, for example, if you get a recommendation for a great spa in the city or something or a great barber, maybe after you get the recommendation from someone, then you'll check the website just to make sure. But it's not often, especially with high ticket things, you know, things that cost money.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

a lot of money, the website is more there just to make sure, okay, these guys are real, they work with people, but we're not making any money. Not a lot of money is being generated from the website itself. So yeah. And by the way, we haven't had a nice, we didn't have a nice website for like the first 12 years of the company.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

a lot of money, the website is more there just to make sure, okay, these guys are real, they work with people, but we're not making any money. Not a lot of money is being generated from the website itself. So yeah. And by the way, we haven't had a nice, we didn't have a nice website for like the first 12 years of the company.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

a lot of money, the website is more there just to make sure, okay, these guys are real, they work with people, but we're not making any money. Not a lot of money is being generated from the website itself. So yeah. And by the way, we haven't had a nice, we didn't have a nice website for like the first 12 years of the company.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

This website only, or 14 years of the company, this website only launched, last week and we only did it as a branding exercise. So yeah, websites are not like necessarily how you make money or how anyone makes money. And that can be pretty confusing because

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

This website only, or 14 years of the company, this website only launched, last week and we only did it as a branding exercise. So yeah, websites are not like necessarily how you make money or how anyone makes money. And that can be pretty confusing because

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

This website only, or 14 years of the company, this website only launched, last week and we only did it as a branding exercise. So yeah, websites are not like necessarily how you make money or how anyone makes money. And that can be pretty confusing because

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

people will tell you to spend a lot of money on your websites and they'll tell you that you should like have the perfect brand and all of this kind of stuff. Um, that's not the way, and that could make sense if you're a lifestyle brand and the goal is to like build up this mystique around the brand and all this kind of stuff. Maybe you're a Michelin star restaurant.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

people will tell you to spend a lot of money on your websites and they'll tell you that you should like have the perfect brand and all of this kind of stuff. Um, that's not the way, and that could make sense if you're a lifestyle brand and the goal is to like build up this mystique around the brand and all this kind of stuff. Maybe you're a Michelin star restaurant.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

people will tell you to spend a lot of money on your websites and they'll tell you that you should like have the perfect brand and all of this kind of stuff. Um, that's not the way, and that could make sense if you're a lifestyle brand and the goal is to like build up this mystique around the brand and all this kind of stuff. Maybe you're a Michelin star restaurant.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Um, there's a lot of places where maybe funnels don't make sense, but if you're selling what, what we sell is we sell, uh, training to corporates, which can be pretty high ticket. We also sell training to individuals, which up to, you know, $14,000 per participant joining one of our trainings. We also, of course, sell then digital hybrid coaching versions of that.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Um, there's a lot of places where maybe funnels don't make sense, but if you're selling what, what we sell is we sell, uh, training to corporates, which can be pretty high ticket. We also sell training to individuals, which up to, you know, $14,000 per participant joining one of our trainings. We also, of course, sell then digital hybrid coaching versions of that.