Jonathan Potoshnik

speaker

432 appearances 1 recordings 1 series first heard Jul 2026 last heard 10 Jul

Jonathan Potoshnik’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

newest first · ▶ plays the moment

Green Industry Podcast · Stop Undercharging! How to Price Your Lawn Care Business Services · 10 Jul 2026 podcast

We we just figured out that the money was in in our market.

Every market's different, all over the country.

In our market, the money was in mowing these small accounts.

Okay, so I didn't know how to price that stuff.

I copied other people's pricing, but most other people's pricing is not very good.

So then what I did

And I hopefully I'm not getting too long-winded, but I think I'm trying to give enough information you can figure this out for yourself.

I had the property size.

So if I so we would think of property size, your lawn is four thousand square feet, gross lot, or your lawn's five thousand or six or ten or eleven or twelve, with just man hour rate and the size of your property.

We could see that we make

68, I'm gonna make up some numbers, $68 a man hour when we do a yard that's five thousand square feet, but when we do a lawns that's nine thousand square feet, we make forty-eight dollars.

I don't need to know what the price is.

I don't need to know any magical formula for pricing.

I can look at that and say, I'm kind of thinking we need to start selling all that work at a higher price.

And we add three bucks a week to it or four bucks a week.

And then eventually the data comes in again.

And you know, these race prices, and suddenly your well, I don't remember which number I said, call it your nine thousand square foot lots are making sixty-seven dollars a week.

And that you notice the new offender is your twelve thousand square foot lots are making fifty or fifty not sixty-eight dollars a week, but fift sixty eight bucks a man hour.

And now my new offender is my fifty-two my eleven thousand square foot, twelve thousand stuff square foot stuff is making fifty-two dollars a man hour.

Yeah.

Showing 201–220 of 432 · page 11 of 22