Jonathan Potoshnik
speaker
432 appearances
1 recordings
1 series
first heard Jul 2026
last heard 10 Jul
Jonathan Potoshnik’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Well, and again, I just piggyback on that one.
It's this pricing thing again, if you don't and I already said it, but if you you are preparing to get big, you have to have your pricing right now so you'll have enough margin to be able to hire that person.
We kind of talked about that.
It's the same thing you just said.
Like if you you have to do it now to be able to afford it when you're ready.
And if you don't
If you underprice everything and you say to yourself, well, I'll use pricing as an advantage right now to get some clients.
Well, that's a bad strategy because when you're finally ready to hire an employee, you gotta go raise the pricing on all your clients to fix it.
How many people are gonna do that?
They don't.
People don't generally raise pricing.
I mean, COVID got a lot of people to raise pricing, but
How many people were raising prices prior to COVID?
It was pretty abysmal.
Yeah.
What's the best way to do that?
I don't know if I know the exact answer on this.
There's definitely a thought, a belief for some around the idea of just do an annual increase, train your client that there will be a price increase.
That may be
Fine, we don't necessarily do that.
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