Jonathan Potoshnik
speaker
432 appearances
1 recordings
1 series
first heard Jul 2026
last heard 10 Jul
Jonathan Potoshnik’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
What you wanna do is as quickly as possible figure out how to set the right pricing, which is a never ending thing.
You're gonna constantly, forever in the business, be looking at your pricing because your vendors are charging more, labor's gonna get more expensive.
If you do health insurance, that's gonna get more.
Everything's your rent's gonna go up, everything's gonna get more expensive, which means you have to eventually
charge more to the client.
And so pricing's this never ending thing.
To be very specific about what you're asking, what we're trying to figure out is in the beginning, where do we even start?
And so I'll I'll
When we were talking last, I had given the example and I'll give it again for those that missed it.
The idea is that when I don't know how to price, what I'm gonna do, I'm gonna just start by looking at how do the big guys charge.
Like the guys that I aspire to be, the guys that we believe by guys I mean companies, you know, these bigger companies that I would aspire to wanna be them someday, or they seem to have lots of employees and
They have a reputation for pretty good work and their trucks are wrapped and all these things that I want someday.
What do they charge?
Because what they're charging is how they got all that stuff.
You can't go hire Jim for 70,000 bucks a year if you're charging half of what the company, you know, your competitors charge.
You just can't do it.
It's physically impossible.
Yeah, I don't know.
We're either moving from here.
To over there or we're gonna start watering all the flower pots all around here.
Showing 61–80 of 432 · page 4 of 22
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