Jonathan Potoshnik

speaker
432 appearances 1 recordings 1 series first heard Jul 2026 last heard 10 Jul

Jonathan Potoshnik’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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So we'll find out in about thirty minutes.
All right.
So back to the big boys.
Yeah, so back to the big boys.
It's really as simple as and nothing's ever simple, but it's really as simple as what are they charging?
Because what they're charging represents the work they've done to figure out what's it gonna cost to hire the right people and build the right company and have people in the office and all that.
So that's a great place to start.
So let's just imagine you start there.
And frankly, if you start there and actually do that, you're going to be making wild profits because you don't have any of the costs that these guys have yet.
If it's, you know, kind of you in the truck, you don't have Mary in the office, you don't have an op manager, you don't have a big office, you're probably not paying workers' comp.
I mean, who knows what you're not doing yet?
That's all margin.
So it's a beautiful strategy because now you've got money to really go.
Yeah.
But what do most people do?
They don't do what I just described.
They're charging way under market.
And then they can't understand what's wrong with them, why they don't have any money to hire Bob in the field and Mary in the office.
Well, I just told you why.
It's really that's the solution.
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