Jonathan Pototschnik

speaker

129 appearances 2 recordings 1 series first heard May 2026 last heard 17 Aug

Jonathan Pototschnik’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Aug 2026 with 1.

Appearances

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Green Industry Podcast · Stop Guessing Your Prices: The Man-Hour Rate Masterclass · 4 May 2026 podcast

You can't go hire Jim for 70,000 bucks a year if you're charging half of what the

Company, you know, your competitors are you just can't do it.

It's physically impossible.

What they're charging represents the work they've done to figure out what's it gonna cost to hire the right people and build the right company and have people in the office and all that.

So that's a great place to start.

And frankly, if you start there and actually do that, you're going to be making wild profits because you don't have any of the costs that these guys have yet.

You don't have Marion

The office, you don't have an op manager, you don't have a big office, you're probably not paying workers' comp.

I mean, who knows what you're not doing yet?

That's all margin.

So it's a beautiful strategy because now you've got money to really go grow this thing.

But what do most people do?

They don't do what I just described.

They're charging way under market, and then they can't understand what's wrong with them, why they don't have any money to hire Bob in the field and Mary in the office.

Office.

Well, I just told you why.

It's really that's the solution.

So now let's just wherever your pricing is, whether you took that advice or you didn't take that advice and you just kind of made up the pricing.

This is now gonna be the advice that nobody really wants to hear because it's not fun.

But if you really care about the pricing, then this is advice to let pay attention to.

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