Jonathan Wilson

We don't have that at the moment.

And UEFA has the power, it has the wealth.

You could, for instance, if you wanted to challenge FIFA, you could say, right, the Nations League is a pre-existing tournament.

let's invite Brazil, Argentina, Uruguay, maybe Japan, South Korea, maybe the big TV markets, US, Mexico, and then you really do have a threat to FIFA because you can't have a World Cup without those nations.

But at the minute, there's no prospect of that happening.

No, you're quite right, and that's one of the reasons why it won't happen.

It would only be if you got, say, a very enlightened leader in the Argentinian game or the Brazilian game, or if this new Nations League Plus could generate enough revenue that you could challenge... Sorry, just the other quicker thing is the flights, the hotels, the trains, they've all got food on the roof.

The dynamic pricing theoretically means... I think this is why you're right, the Sames will be pretty well-filled.

Dynamic pricing means that the prices can come down.

So I've got mates who live in the US who are saying, well, I'm not buying a ticket until the week before.

And I think...

They're not bothered particularly about what game they're going to, but I've got a mate who lives in Atlanta.

They've got Uzbekistan v DR Congo, so not necessarily the most attractive game.

There's no huge Uzbek or Congolese diaspora in America to fill the stadium.

So those prices will drop to $20, $15, $10.

So if you live in Georgia, brilliant.

Wait till the week before, then buy the ticket.

But you can't do that if you live...

in Uzbekistan or live in DR Congo or live anywhere and you want to go to that game, you've got to get your flights, you've got to get your hotels, you've got to select your visa.

And the other thing, we're saying this as people from Britain who are relatively, in world terms, wealthy.