Jonny Adams

I really need this to happen because I've been trying my hardest in marketing in a siloed event, trying to push this change forward, but it's just never happened. When did you just think, right, if I'm going to carry on doing a job and you've been successful in selling an agency before you've done so many great things, when did you go, right, enough is enough.

I really need this to happen because I've been trying my hardest in marketing in a siloed event, trying to push this change forward, but it's just never happened. When did you just think, right, if I'm going to carry on doing a job and you've been successful in selling an agency before you've done so many great things, when did you go, right, enough is enough.

I'm going to crack on and start thinking about alignment and go for that as a proposition. What was the turning point for you?

I'm going to crack on and start thinking about alignment and go for that as a proposition. What was the turning point for you?

I thank you for that. And I think it'd be really important, you know, to actually have a bit of chat amongst the three of us. You know, we are the three that's coming from different, you know, marketing, sales and customer success.

I thank you for that. And I think it'd be really important, you know, to actually have a bit of chat amongst the three of us. You know, we are the three that's coming from different, you know, marketing, sales and customer success.

And as this topic is about alignment, you know, I think it's important from our own experiences, Matt, Teresa, to think about what's an experience that we've had in business where we've witnessed the power of the three verticals making seven. As we're all going to say it now, you know, marketing, sales and success. What have we all seen personally that's been a success and an outcome?

And as this topic is about alignment, you know, I think it's important from our own experiences, Matt, Teresa, to think about what's an experience that we've had in business where we've witnessed the power of the three verticals making seven. As we're all going to say it now, you know, marketing, sales and success. What have we all seen personally that's been a success and an outcome?

Have you got an example, Matt, where you're thinking that you've worked with a client or been in a business even where you've seen marketing, sales and customer success come together and it's sort of been quite a powerful outcome?

Have you got an example, Matt, where you're thinking that you've worked with a client or been in a business even where you've seen marketing, sales and customer success come together and it's sort of been quite a powerful outcome?

I think this is an important point that we're talking about, because if we're debating this topic and coming up with these answers, I know one of the next questions will be, well, what are the challenges? And I think we need to probably think about bottoming out the framework that supports that challenge, possibly. But

I think this is an important point that we're talking about, because if we're debating this topic and coming up with these answers, I know one of the next questions will be, well, what are the challenges? And I think we need to probably think about bottoming out the framework that supports that challenge, possibly. But

I recall a client that we've worked with since 2019, approximately around about 450 sales professionals, 60 leaders, eight different businesses that sit underneath a consortium that was carved out from a previous organization in 2019. And they are a B2C organization. What they've evolved in over the last five years is...

I recall a client that we've worked with since 2019, approximately around about 450 sales professionals, 60 leaders, eight different businesses that sit underneath a consortium that was carved out from a previous organization in 2019. And they are a B2C organization. What they've evolved in over the last five years is...

they really got themselves understanding the key metrics to staff, which they didn't have much data integrity, they didn't have the right CRM.

they really got themselves understanding the key metrics to staff, which they didn't have much data integrity, they didn't have the right CRM.

And once they understood that they needed to go from sessions to leads, from leads to bookings, and then retention of repeat customers effectively in their space, that core metric enabled the chief growth officer in this case to actually really get behind that. One of the pivots that they've done over the last year is actually quite interesting.

And once they understood that they needed to go from sessions to leads, from leads to bookings, and then retention of repeat customers effectively in their space, that core metric enabled the chief growth officer in this case to actually really get behind that. One of the pivots that they've done over the last year is actually quite interesting.

They had eight, what I would call VP growth officers that were possibly some of the original individuals on that sort of proceedings of 2019 up to sort of 2023. And what they then started to look at was analyzing the funnel, looking at the leakage between each of those gaps, as I say, from sessions that leads to sales and in sales to retention. Yeah.

They had eight, what I would call VP growth officers that were possibly some of the original individuals on that sort of proceedings of 2019 up to sort of 2023. And what they then started to look at was analyzing the funnel, looking at the leakage between each of those gaps, as I say, from sessions that leads to sales and in sales to retention. Yeah.