Jonny Adams
speaker
254 appearances
11 recordings
1 series
first heard May 2024
last heard 16 Jan
Jonny Adams’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
We've done this 23 times now.
Every time I come away from this slide today, even the point you made today, I'm like, those last two.
Or I listen back just to hear more about what the guests say.
I've learned more from this podcast than, may I say, probably than seven years of consulting.
Because it's the same.
The things that you learn through conversation or even as a consultant when you're working with a client, you learn actually things from the client side as well through conversation today.
Good as book of records. Good as book of records. Should we get the boxing gloves and see what occurs or are we going to be all right?
Explain to the listeners and just to Matt and I, like, what's the thing that you felt changed so far? Is it the fact that you're sort of weaning off, not to say the partying and the drinking, that's unfair. But do you feel like, you know, like when you eat a lot of sugar, which we naturally do in our diet, do you feel like that's sort of starting to decline?
Has sleep got better, though?
That's incredible.
That's an interesting topic. I like that.
I'm thinking back to the relationship that we've got with Magnus and, you know, thinking about the time that we spend with you on mutual projects. And, you know, it's phenomenal for a sales customer success perspective to spend time with an expert like yourself and your colleagues. That's so fantastic.
You talked about one point where I thought was interesting, the fact that there's a misunderstanding of what marketing is. So my first question is going to be like, where do you think that origin comes from and who's responsible for that in a business environment? So is it the CMO or is it the CEO that's actually recruiting or trying to set that up?
And secondly, where does the origin of the misalignment come from as well?
Yeah, yeah.
So the first question I asked there around who owns that, who created that lack of understanding, it's interesting because you just prompted something else. It's like, because of the digitalization and the emergence of websites and digital opportunities, has that meant that marketing is naturally be seen as an even more important thing?
And then doesn't the CS part go then wrap around back to marketing? Yeah. And which is a misunderstanding as well within business content. I still want to go back to the origin of misalignment because it's important if we're going to be talking about the power of one plus one equals three, which is essentially this.
The important part around it is to understand the misalignment. But from your experience, and maybe an example, right, like where you've been in an organization or helped a business as part of a consultancy, where does that origin of misalignment come from? How does it occur? Yeah.
And it reminds me, I worked in B2C for a number of years, for 10 years, a golf travel organization there. And I remember the time, especially in the B2C world, where you're reliant massively on marketing and they definitely weren't colouring. Because if marketing tap wasn't turned on, then sales can't do their job. And for a number of years, maybe five years, we never had marketing in the room.
It was just sales. You know, how's your target? What are you doing? And success was there, which was good. But then five years later, maybe we should bring marketing in. Maybe we should bring product in. And guess what? It was a little bit, there was a little bit friction to start off with, but the finger pointing started to come down less because we were like, oh, that's what you do.
Showing 41–60 of 254 · page 3 of 13
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