Jonny Adams

And secondly, where does the origin of the misalignment come from as well?

And secondly, where does the origin of the misalignment come from as well?

Yeah, yeah.

Yeah, yeah.

So the first question I asked there around who owns that, who created that lack of understanding, it's interesting because you just prompted something else. It's like, because of the digitalization and the emergence of websites and digital opportunities, has that meant that marketing is naturally be seen as an even more important thing?

So the first question I asked there around who owns that, who created that lack of understanding, it's interesting because you just prompted something else. It's like, because of the digitalization and the emergence of websites and digital opportunities, has that meant that marketing is naturally be seen as an even more important thing?

And then doesn't the CS part go then wrap around back to marketing? Yeah. And which is a misunderstanding as well within business content. I still want to go back to the origin of misalignment because it's important if we're going to be talking about the power of one plus one equals three, which is essentially this.

And then doesn't the CS part go then wrap around back to marketing? Yeah. And which is a misunderstanding as well within business content. I still want to go back to the origin of misalignment because it's important if we're going to be talking about the power of one plus one equals three, which is essentially this.

The important part around it is to understand the misalignment. But from your experience, and maybe an example, right, like where you've been in an organization or helped a business as part of a consultancy, where does that origin of misalignment come from? How does it occur? Yeah.

The important part around it is to understand the misalignment. But from your experience, and maybe an example, right, like where you've been in an organization or helped a business as part of a consultancy, where does that origin of misalignment come from? How does it occur? Yeah.

And it reminds me, I worked in B2C for a number of years, for 10 years, a golf travel organization there. And I remember the time, especially in the B2C world, where you're reliant massively on marketing and they definitely weren't colouring. Because if marketing tap wasn't turned on, then sales can't do their job. And for a number of years, maybe five years, we never had marketing in the room.

And it reminds me, I worked in B2C for a number of years, for 10 years, a golf travel organization there. And I remember the time, especially in the B2C world, where you're reliant massively on marketing and they definitely weren't colouring. Because if marketing tap wasn't turned on, then sales can't do their job. And for a number of years, maybe five years, we never had marketing in the room.

It was just sales. You know, how's your target? What are you doing? And success was there, which was good. But then five years later, maybe we should bring marketing in. Maybe we should bring product in. And guess what? It was a little bit, there was a little bit friction to start off with, but the finger pointing started to come down less because we were like, oh, that's what you do.

It was just sales. You know, how's your target? What are you doing? And success was there, which was good. But then five years later, maybe we should bring marketing in. Maybe we should bring product in. And guess what? It was a little bit, there was a little bit friction to start off with, but the finger pointing started to come down less because we were like, oh, that's what you do.

You don't just sit in front of your computer putting colours on the website.

You don't just sit in front of your computer putting colours on the website.

So actually to your point around misalignment of job role and the understanding of that, and actually a lot of businesses don't write out job descriptions properly. And so I think that's an interesting point, Nicky.

So actually to your point around misalignment of job role and the understanding of that, and actually a lot of businesses don't write out job descriptions properly. And so I think that's an interesting point, Nicky.

You know, interesting. I was smiling when you said that. I was like, oh, that's such a gimmicky thing when, you know, a supermarket chain gets the CEO to walk the floor. I'm like, yeah, right, come on.

You know, interesting. I was smiling when you said that. I was like, oh, that's such a gimmicky thing when, you know, a supermarket chain gets the CEO to walk the floor. I'm like, yeah, right, come on.