Jonny Adams

And then doesn't the CS part go then wrap around back to marketing? Yeah. And which is a misunderstanding as well within business content. I still want to go back to the origin of misalignment because it's important if we're going to be talking about the power of one plus one equals three, which is essentially this.

And then doesn't the CS part go then wrap around back to marketing? Yeah. And which is a misunderstanding as well within business content. I still want to go back to the origin of misalignment because it's important if we're going to be talking about the power of one plus one equals three, which is essentially this.

The important part around it is to understand the misalignment. But from your experience, and maybe an example, right, like where you've been in an organization or helped a business as part of a consultancy, where does that origin of misalignment come from? How does it occur? Yeah.

The important part around it is to understand the misalignment. But from your experience, and maybe an example, right, like where you've been in an organization or helped a business as part of a consultancy, where does that origin of misalignment come from? How does it occur? Yeah.

And it reminds me, I worked in B2C for a number of years, for 10 years, a golf travel organization there. And I remember the time, especially in the B2C world, where you're reliant massively on marketing and they definitely weren't colouring. Because if marketing tap wasn't turned on, then sales can't do their job. And for a number of years, maybe five years, we never had marketing in the room.

And it reminds me, I worked in B2C for a number of years, for 10 years, a golf travel organization there. And I remember the time, especially in the B2C world, where you're reliant massively on marketing and they definitely weren't colouring. Because if marketing tap wasn't turned on, then sales can't do their job. And for a number of years, maybe five years, we never had marketing in the room.

It was just sales. You know, how's your target? What are you doing? And success was there, which was good. But then five years later, maybe we should bring marketing in. Maybe we should bring product in. And guess what? It was a little bit, there was a little bit friction to start off with, but the finger pointing started to come down less because we were like, oh, that's what you do.

It was just sales. You know, how's your target? What are you doing? And success was there, which was good. But then five years later, maybe we should bring marketing in. Maybe we should bring product in. And guess what? It was a little bit, there was a little bit friction to start off with, but the finger pointing started to come down less because we were like, oh, that's what you do.

You don't just sit in front of your computer putting colours on the website.

You don't just sit in front of your computer putting colours on the website.

So actually to your point around misalignment of job role and the understanding of that, and actually a lot of businesses don't write out job descriptions properly. And so I think that's an interesting point, Nicky.

So actually to your point around misalignment of job role and the understanding of that, and actually a lot of businesses don't write out job descriptions properly. And so I think that's an interesting point, Nicky.

You know, interesting. I was smiling when you said that. I was like, oh, that's such a gimmicky thing when, you know, a supermarket chain gets the CEO to walk the floor. I'm like, yeah, right, come on.

You know, interesting. I was smiling when you said that. I was like, oh, that's such a gimmicky thing when, you know, a supermarket chain gets the CEO to walk the floor. I'm like, yeah, right, come on.

Oh, yeah, they don't have a clue where they're going. They've missed my milk. They haven't given my apples. Just crashed into the wall.

Oh, yeah, they don't have a clue where they're going. They've missed my milk. They haven't given my apples. Just crashed into the wall.

But I was with the ex-CPO of Superdrug the other day, and she was referencing how her and now the CEO of a mutual client of ours... Used to work together 20 years ago and they worked behind the shop floor, right? But they worked together and that's how they met and now they're working again.

But I was with the ex-CPO of Superdrug the other day, and she was referencing how her and now the CEO of a mutual client of ours... Used to work together 20 years ago and they worked behind the shop floor, right? But they worked together and that's how they met and now they're working again.

So it is, you know, about getting in front and understanding your customers and then understanding different parts of the business is important. I'm curious about one thing. When, you know, you're pioneering the alignment piece and I've seen how you work, Teresa, with your clients. Is there something that was sort of like a point in your time in your career where it went ding?

So it is, you know, about getting in front and understanding your customers and then understanding different parts of the business is important. I'm curious about one thing. When, you know, you're pioneering the alignment piece and I've seen how you work, Teresa, with your clients. Is there something that was sort of like a point in your time in your career where it went ding?