Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Evolution from SEO to GEO for Modern Marketers · 8 Jun 2026 podcast

And and one of the big frictions that I see in the market as we talk to these executives about the right KPIs is this um, I think, ungrounded appetite to reduce your workforce. matched

that less people can do more because of this AI, that my cross-functional departments don't need more headcount because AI helps them move and operate faster, that my systems are now more efficient because I have AI at the center of it. matched

And so I don't need an operator that's over oh overriding or or or doing an overview of these systems. matched

And matched

All these teams are getting smaller, all these companies are getting smaller, and there's less people to connect with prospects and customers. matched

What's your point of view on how AI is enabling teams versus dismantling teams? matched

And is that point of view in the market one that's grounded in the future of how we're going to do marketing? matched

Yep. matched

Yeah. matched

I I I love this and I and I fundamentally believe that that AI is one of the biggest enablers that we have now, not just in marketing organizations, but but in all organizations and ways of working. matched

One of the one of the things that that really stood out to me in terms of how you're you're positioning this is really reimagining how we do work. matched

And that means that you have to have some level matched

level of creativity and innovation. matched

My last question for you is like how important is creativity and innovation at the center of the use of AI in today's marketing landscape? matched

Absolutely. matched

I I love this. matched

And it's a it's great advice and it's super on point with a lot of the the the the friction that's in the market today and how marketers should be reinventing their matched

their skill sets. matched

Um, but I wanna transition to my favorite part of the podcast, which is what we call our lightning round. matched

I'm gonna ask five questions from our conversation today. matched

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