Jorge Blanco
speaker
161 appearances
1 recordings
1 series
first heard May 2026
last heard 26 May
Jorge Blanco’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
And we didn't know how to make science work at the time with a natural element.
So we just referred to, let's try to use nature and science to create something that is high performing.
But again, we were a small brand.
There was no large acquisition or investment that propelled us forward very quickly.
It grew and remains growing extremely organically, I guess pun intended.
And in the early years, we realized that there was this treasure trove of naturally occurring things.
that science could harness to push further.
And that's where like this green chemistry and these ideas started to come into flux.
So for us, once we hit upon that, it was just a matter of time before an interest became an obsession, before an obsession became a principle, and before a principle became just an unshakable foundation of how we work.
That was the very early days.
And then just to leapfrog really quickly, it leapt forward into coming into awareness of the term sustainability in the early 2000s and what that meant, and people weren't really talking about it.
And by 2005, we gave birth to, which was until two months ago, our first major tagline, which was sustainable beauty.
Yeah.
So when it comes to the sustainability side of things, and we were talking about this recently because we're working on these, let's call them brand values.
And one of the values deals with how do we describe how we do science?
Because it's evolved over the years.
When we hit upon the sustainable beauty, we really wanted to make sure sustainability was intact in formulas and beauty was intact in formulas.
It wasn't and it never has been skin deep or let's say packaging deep.
Science can be extremely beautiful and very elegant.
And over the years, we have tried to get better at doing a combination of things, which is using a lot of traditional knowledge paired with a lot of innovative discovery at a scientific level to create products or potions that are doing two things.
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