Jorge Blanco

speaker

161 appearances 1 recordings 1 series first heard May 2026 last heard 26 May

Jorge Blanco’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

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The Nature Of with Willow Defebaugh · From Soil to Shelf: The Science of Beauty With Jorge Blanco · 26 May 2026 podcast

One is working in extreme respect for nature, working as a result of natural components,

and also working purely for the need of the consumer.

Because we've learned that if the product doesn't perform, all of our sustainability claims, all of the things we wax poetic about for decades, they kind of don't work.

So our chemists, of which there are about 60 of them working right now, are trying to maintain this tradition-innovation balance

Some of it involves using certain types of sourcing.

We've evolved from organic sourcing to regenerative organic sourcing, which we can get into.

And other things involve how we deal with extracting what we need from nature and respectfully doing that at the lab level.

There's a little bit of green science there and green extraction methods that are very old and simple that are technical to describe.

And by employing these green extraction methods, we can be respectful of the natural element, keep it in its best state.

in order to respect it at its performance level in the product.

So there's a lot there.

Yeah.

So regenerative organic is a term actually coined by the Rodale family who started the Rodale Institute many years ago.

They've been in business since 1947 in Pennsylvania.

And they are known and are still working as the Rodale Institute to pioneer all aspects of the organic movement, organic science, organic lifestyles and everything else.

And they gave birth to this term regenerative organic because in the last many years they've been studying the role of soil at the foundation of this regenerative organic movement because organic certifications, while good, don't necessarily celebrate soil at its purest form and its most performative form for the planet.

So the regenerative organic certification or regenerative organic agriculture fundamentally says we want to keep all of the chemical inputs out of the soil because it's only organic, only organic inputs.

We want to, by doing that, increase the soil's ability to sequester carbon.

Sometimes people ask me like, what do you mean?

And I grew up in New Jersey.

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