Jorge Blanco

speaker

161 appearances 1 recordings 1 series first heard May 2026 last heard 26 May

Jorge Blanco’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

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The Nature Of with Willow Defebaugh · From Soil to Shelf: The Science of Beauty With Jorge Blanco · 26 May 2026 podcast

We had a little

garden in the backyard and my dad and I would go in the garden and uh it's like the typical story you know if the soil is really dark and it's full of like worms and there's stuff in it just basic living organisms if it's it has no life form but if something's growing out of it eventually it just becomes dirt and healthy soil and dirt are two different things

So removing the chemical outputs, doing many other things, whether it be crop rotation or intercropping or other types of growing multiple crops in a single landscape, all of these things help to improve the nutrient density of that soil.

And that is fundamental for regenerative organic.

What's fascinating about that is it's been shown that when you do that, you improve the soil's natural ability to pull carbon out of the atmosphere and sequester it in the soil.

And when you can do that at scale, you can scientifically mitigate climate change or global warming.

That's one of the things that people are trying to do.

Yeah, I mean, sustainability, when we hit upon it and made it part of sustainable beauty, it was a great way to find a single term that employed what we cared about, which was sustainability for us has always not just been environmental, but in nature, it's been socio-environmental.

And I think that we have forgotten the human role in the environmental story often.

And over time, that model for us, while good and while it helped to make this, let's say, this heritage of sustainability for our brand, it wasn't improving enough at the scale of what regeneration aims to do.

So sustainability helps to sustain the best quality of something.

Regeneration helps to drive up that arc, so to speak, and improve or regenerate or make better something.

So we've evolved toward a regenerative model of sustainability that involves, yes, regenerative organic agriculture, but many things, including how we approach product design, whether it's the types of packaging, how we approach certain brand campaigns, that for us are regenerative in nature in that we hope that they will do their best in our humble way to improve life as we know it.

while still keeping the planet moving in an improving model.

So to do better each year, not to just sustain each year.

The regenerative model is more of a state of mind in how you want to approach your business.

And we've become rather serious about embedding that regenerative approach across how we believe, how we express, how we work on products, how we work in campaigns and things like that.

Sure, I'll do it.

It's always funny, you know, these formal moments where you're like, don't do it.

But yes, we changed the tagline two months ago to For a Good Life.

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