Joseph May

Yeah.

So there's two things.

I would expect to get probably five sales.

But then there's also, I call it the long tail sale, because you get a lot of people who end up following you on Instagram.

We have 40,000 followers now.

We got 40,000 followers in one year.

And what ends up happening is you overwhelm these people with awesomeness every day.

And then two months later, they say, OK, now I'm going to finally buy one.

I've been following you for two months.

I'm going to buy one now.

I just can't get enough of this bag.

And so it's hard to actually, I think it's hard to calculate

exact the exact return because you start getting these long tail returns as you get people to follow you on Instagram and interact with you and engage and and you keep showing them the bag and different awesome things about the bag and then at some point they say okay I'm gonna buy it now or you have them in stock I'm gonna buy them or you know there's a you kind of break them down I guess are you handling the Instagram strategy all yourself or have you hired a firm to kind of help you scale this find influencers make your own posts etc

So up until now, I had someone help me in the fall when we ran.

We actually ran another campaign last December for another bag, and he kind of helped me through that, and he's moved on to a different job.

Right now, I'm doing it on my own, and I'd say about 90% of it I've done on my own.

Um, trying to get people on our email list, uh, like our main, our main goal right now of all marketing and all pushing, you know, our brand out there is to make people aware and to aggregate their information, whether we aggregate them on Instagram or aggregate them on an email list.

And then we try to work them through the funnel.

to get a conversion on them.

And so I think rather than trying to sell them right away, it's let's get their information, let's get them in a funnel where we can tell them about the bag, tell them about our story, give them a little bit more emotion behind the bag and understand why the backpack is actually worth $199.