Josh Snow

Well, a normal artist would say, well, I'm going to make a few million off the iTunes.

I don't need more money than that.

Rihanna's a billionaire, though.

I like to think like billionaires.

So she's not gonna leave unless it's worth her time.

So the first time she performed, the Super Bowl.

What happens at the Super Bowl, even though you get paid zero to perform, what happens?

Well, you can see by 100 million Americans, they may have never downloaded any music.

Believe it or not, believe it or not, everybody listen, believe it or not, there is someone in America who has not downloaded Umbrella.

I'm just going to say it, say it once.

There's somebody that has not downloaded Umbrella by Rihanna.

The only way for her to reach the audience is to perform at the Super Bowl for free.

Because then you get everybody listening and then you get everybody downloading music and then you're the biggest artist on iTunes all of a sudden, even though you've been around 20 years.

You know why?

Because the people in the Appalachian Hills may have not heard Rihanna.

Maybe they've heard of her, but they didn't see her in an American sport like Super Bowl.

And then she performed the second time.

The second time was for the richest guy in India.

His son is getting married.

We know, if you watch the media, they spend a lot of money.