Joshua Keller

Anyone who's doing it the old way, as soon as I show them the new way, it's game over.

I mean, you just got to pass that learning curve of obviously any new system that you're learning has a learning curve.

But once you're past that, there's no going back.

So when I'm saying affiliates, I mean affiliates of Union Square Media.

So we have our own media buying team.

But then let's say if we're not good, as good as on Google, and we give that same deal out to an affiliate, they're running it.

So it's an affiliate of the agency, not of affiliate of bringing on Maximus new clients.

Yeah.

I mean, we haven't even began the referral program because people are just naturally recommending it because they understand the power of the tool.

It's like once they cross over, they're becoming our evangelists.

Yeah.

So there's definitely a little bit of churn, I would say about 30%.

And it's mostly due to, I don't know how familiar everyone is with how Facebook's working right now, but it's very up and down, especially if you're in e-commerce and a lot of other categories.

One day you're doing really well, the next day you're not.

So there's a lot of

people looking for other solutions besides Facebook and Google, and they naturally come over to native, but it's still number nine on their things to do list.

And if you're not paying attention to anything, you're not going to be good at it, right?

No.

So like of the total amount of customers we've ever signed up, we've lost so far 30%.

I think that's what we're basing everything on.