Joshua Poehling
speaker
90 appearances
1 recordings
1 series
first heard Jul 2026
last heard 15 Jul
Joshua Poehling’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Well, it comes and goes in waves.
When it's a wave, it's a very big problem.
So last year in October, we had a massive wave, the biggest, most sophisticated wave of fraud we'd ever had.
And we got hit with about $300,000 in fraudulent orders in the span of a week or so.
But more typically, it's sort of background noise.
It's always there, and then it comes and goes in waves.
And the trouble is when a wave starts coming, you don't know if it's a guy in his mom's basement who's found a stolen credit card on the street, or if it's a big network of sophisticated fraudsters who have a list of thousands of cards that they've bought and are in this for a good week or two.
no so we we were actually doing that in 2024 we're sort of blocking everything that looks like fraud and there's this asymmetry where the the noise that a fraudulent order makes is is huge but the silence that 10 genuine blocked customers make because you thought they might be fraudulent so you blocked them uh is is not there so if you want to
If you want your manager to think you're doing a great job of fraud, you can block out everything that looks like fraud and you'll have no fraud, but you'll have a lot of cross-catch.
But if you really want to do a good job, the right amount of fraud is above zero.
And we did an engagement with Stripe at the beginning of 2025 and they helped us tighten up our fraud rules a lot.
We actually unlocked about a million dollars a year in genuine customer TTV that we had been blocking due to overly aggressive fraud rules.
So you want to get your net such that it's pretty high signal.
You want to figure out what are the high signal things that are like catch 90% fraudsters and only 10% genuine customers, but you want to lose anything that's sort of more 50-50 or 70-30.
Yeah.
So, I mean, I've been involved at different levels over the past couple of years, but I'll give you a summary of sort of, I'd say there's four key steps in my involvement over the past few years.
In 2024, we were overblocking, as I talked about, and that was kind of nice in a way, and the fraud was pretty quiet.
We felt like we were doing a pretty good job.
January 2025, we did this engagement with Stripe and we massively tightened up our rules and they were really good at figuring out which rules are high signal versus which rules we need to delete.
The big aha moment there was the right amount of fraud is not zero.
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