Julien Marzouk

speaker

238 appearances 1 recordings 1 series first heard Jul 2026 last heard 28 Jul

Julien Marzouk’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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And then you ask a few questions and you realize they don't know which channel produces the best customers.

They don't know, you know, how, you know, the percentage that converts.

They don't know where prospect drop in the funnel, who expands, who churn.

So they actually don't know where is the bottleneck, what's to fix.

And it's understandable when growth slows, the instinct is just to add, you know, more marketing, more sales, more tools.

Actually, in most cases, it's getting the information, where things break, where do we need to focus, and, you know, just...

Today, talk to a client, and we've been working together for many months.

But he came, same thing.

I need more leads.

Growth has stalled.

We start working together and realize that he has a churn issue, turnover issue within his sales teams, sales conversion rate.

And we start popping up the hood, and he actually needs more technicians to deliver on his product to avoid churn.

The scripts of his sales teams are not good.

They need to be improved.

The compensation of his sales team is not ad hoc.

So in just six months, because I've actually asked him to find out those data recently, the LTV to CAC ratio went from

like high twos to four in six months, just by doing the work on those.

And so those were actually the highest priorities for him, not more leads.

100%.

I'm obviously sharing this from a place of love, and it's not about pointing fingers here.

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