Juliet Wright
Appearances
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
I started building at 18. Had about a 10-year career. Ended up traveling the world working for companies doing photography. And then in a moment, walked away from a marriage, from a house, from a business. I had $3.74. four little kids, zero credit. I didn't have a credit card. I didn't have a cell phone. I didn't have anything. And I had to figure it out.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
But I was strategically trying to figure out what's the best. If I'm going to be sitting out here in 105 degrees, I better be getting the most customers I can.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, the best way, kind of my hub is either my website, julietwright.co, or if I'm on Instagram on the Juliet Wright that has all my speaking events, just my podcast, everything that I'm involved in, that's kind of my hub.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
A legacy to me just means building a life you're proud of. My goal for my legacy is that my ceiling becomes a floor. For my kids, but not only my kids, the kids that work for me, the staff that I have, anyone that's in my life, I hope that they can. My legacy would be that their story starts where mine ends.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And any tools, connections, ideas that I have, I just want to be so open so that they have that head start.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Thank you so much for having me, Rudy.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And that's what I preach to my clients. And that's also the life that I'm living.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, absolutely. I started my entrepreneur journey two weeks out of high school. I got my first tax ID number. College was never in my plan. I really had to fight my guidance counselor as they kept trying to tell me, you know,
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
fast foods your future if you don't go to college and I I put my feet down I said no I want to start my own business I was working in a photography studio I knew I had the eye and I knew I could do it and my mom had her PhD in education wasn't crazy about me not going to college and she said I'll give you a year
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
I turned around and I took senior photos for the 800 underclassmen under me and worked harder than I ever had. And I proved it to her. I proved it to myself, to anyone I had to that I could make this work. And so, yeah, I started building at 18. Had about a 10-year career. Ended up traveling the world working for companies doing photography. And then in a moment, walked away.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
from a marriage, from a house, from a business. I had $3.74, four little kids, zero credit. I didn't have a credit card. I didn't have a cell phone. I didn't have anything. And I had to figure it out and I did. It's been about 10 years now. So it's interesting looking back. It happened about 10 years ago and I've had about 10 years of building, which has been hard.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And now I feel like this next season is just gonna be the season of abundance.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And now I feel like this next season is just going to be the season of abundance. And I'm so looking forward to it.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Juliet Wright is a parallel entrepreneur, a two-time author.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, so what I work on right now, I work authors, speakers, coaches, entrepreneurs. I really help them build their brand ecosystems. And so oftentimes people say, I have a book, I have a podcast, I have this company, maybe I do something with my sister. I have all these things and they feel like they're just these random things
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
balls businesses floating around and i believe i have a unique gift to be able to connect the dots and say okay you have all this what if we build we might need a parent brand we might need these might be sister brands this might be a cousin there may be some strategy to not having this connected to your name how can we connect these dots and build these together and i feel like with clients as soon as i can bring that clarity
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Then it's just this catalyst. And they're like, okay, now that I see where everything fits, usually I help them dream bigger. And it's adding, whether it's events or courses or funnels or the floodgates just open as soon as they get that clarity that they've been searching for.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, I always say start by dreaming big. I feel like oftentimes people build brands that they outgrow very quickly. And it's just that fear of saying what you really want. I love the line. You can want what you want. Like, what do you want at the end of the day? Do you want to do live events? Do you want to have a storefront? Do you want to do everything virtually? What do you want?
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
She is the founder and director of brand development at Tally Creative, a branding agency based in Nebraska that is committed to taking ambitious doers to the next level.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Because I think when we look at the outside world, everyone has their opinions.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, I finished out some Airbnb apartments this year. I do some downtown development and we had six apartments finished. And me and my business partners, we were trying to decide, do we rent these or do we do an Airbnb model? What do we do? We ran all the numbers, credited out, and we didn't know it was, you know, we didn't know the perfect answer. And finally, it was, what do I want?
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And I said, I want Airbnbs because when I have people in town, family in town, I want to have six apartments on my block. that I can let people stay in. And now it's paid off financially better than if we had rented them. But rather than tossing a coin or like asking for more opinions, just ask yourself like, what do you want?
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
I don't come from money or from success. I'm the only entrepreneur in my direct line. My mom was a kindergarten teacher. My dad was a farmer. But my family has a legacy of hard work.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
The next 10 years, I think, is really just to show off my work. I've never done a good job of showing my portfolio or creating the case studies, getting the testimonials, because so much of it is behind the scenes. And when you're building brands, it's like you never want to release anything until they do. You never want to be the one to spoil the surprise.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And so I feel like a lot of my work isn't out there. I speak from stages about how important it is to really show what you can do. Put your money where your mouth is. Don't just talk about what you can do, but show what you can do. And I've done a horrible job at that. So I'm just ready to really put what I can do on display. And hopefully that it becomes just a catalog of inspiration for others.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And that's ultimately always my goal.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, I hear all the time people say, you know, inspired by you for multiple reasons. I think having four children, raising kids and being a working mom, I think that's something that I have one gal that often says, you know, I know I could have one or two, but I didn't think I could have four.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And I inspire, I think people that way also just this idea that there's no perfect time. And so if there's something you want to do, whether again, it's real estate, I bought an ice cream shop a couple of years ago. I, if there's something you want to do, just do it rather than saying, once I close this door, then I'll open this other door.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And I feel like when people do that, they just have a lot of regrets. Life is short. And so I'm a big fan of opening those parallel tracks, connecting the dots because they probably work together more than you think, but not waiting for one chapter to close before you open another one.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, I was talking to my aunt last night about legacy and the legacy of our family. And my family did not come from money. She actually told me yesterday that my grandpa's claim to fame was that he grew up in the poorest family of the whole county. That was his claim to fame. And she told me a story about how he walked from Nebraska to Minnesota, which is an eight hour drive.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
But he walked it in his early 20s to go pick corn on a farm. And so I don't come from money or from success. I'm the only entrepreneur in my direct line. My mom was a kindergarten teacher. My dad was a farmer. But my family has a legacy of hard work. They have a legacy of... of doing what needs to be done. And that's what I hope I can pass on. I don't have an education.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
I don't have a college education. I was a CD student like most entrepreneurs, but I do believe that I work hard and I hope that that's a legacy I pass on as well.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, I always say...
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah. I want to be remembered as someone who just was there for others. When I was starting over, there was a handful of people who co-signed for me or I even, I had to go get a vehicle. I didn't have a reliable vehicle and a friend took me to a dealership and talked to her friend behind the scenes. And as he, and I kept saying, I don't have a credit score. I've never had credit under my name.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And he said, huh, that's weird. I see your credit score as whatever. And he typed it in. And just those little things, maybe slightly illegal. I'm not telling you to do that. But those little things where people...
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
believed in me and and whatever they did they you know maybe found some gray area for me and my goal is to be able to do that again whether it's it's paying for someone to start a business or co-signing for something or letting someone borrow something that i have or make a connection for them it's like it doesn't take much
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
for people who are hardworking, who are driven, but sometimes it just takes that, just that one call, that one introduction, that one signature. And so that's my goal is just to, to build my life that when someone needs someone, I can be there for that.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
earliest jobs as a waitress and that was a sales job that was my first sales job I remember that was back in the days of smoke breaks and so all the other waitresses would want to go smoke and they used to just say hey can you cover my table and sure no problem well then I started learning that I'd say yeah I'll cover your table let's split the tip in half hmm
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
And so not only was I covering their tables, which I would have done anyway, but I was making half their tips. I learned how to upsell for pies and for coffee. And I learned that, man, the harder I work, the more I sell, the more I make. If I can work harder than everyone else, I'm going to take half their tips home. So even those first jobs, that was a sales job.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
My photography job taught me about balance and about how to create an eye for design. And then I moved on to my branding agency, which taught me graphic design, self-taught graphic design, but it's like each step along the way does add to your values. So if you're out there listening, it's like, don't think of these jobs as something in the past that didn't matter or a waste of time.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
But I would encourage you to really think about like, what skill did you learn? What did you master? What connections did you make that maybe you took for granted? Because odds are they're building something really, a solid foundation, something really strong that's going to then be your springboard.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
Yeah, absolutely. One of my first stories I remember as an entrepreneur is my neighbor girls and I, we set up a lemonade stand and we're on like this corner and we set up this lemonade stand. It was a million degrees, you know, Nebraska summer. We set it up and I was counting cars.
The Living Your Legacy Podcast
How Juliet Wright Turned Her Setback Into a Launchpad for Legacy
from one street to the other street and pretty quickly i realized that we needed to move our stand because there was more cars driving i didn't realize i was a b testing i didn't realize that i was like doing doing market research but you know after we got everything set up i was like hey guys we need to we need to move we need to turn our stand and they all went inside play barbies i sat out there by myself for hours but again i didn't know that's what i was doing