Justin Andrews

Yeah, I don't know. I don't know. Yeah, I hate laying down. I think that was the one deterrent. I liked incline bench. I moved to that quickly.

Capture that momentum. Yes. There's no sustainability in that message.

Capture that momentum. Yes. There's no sustainability in that message.

Capture that momentum. Yes. There's no sustainability in that message.

Well, I'd love the statistics on after they go through 30 days of how many people kept going for a year. And then you could find out like, oh, if that really was a Kickstarter, if that really did kind of help promote that. I doubt it's very high.

Well, I'd love the statistics on after they go through 30 days of how many people kept going for a year. And then you could find out like, oh, if that really was a Kickstarter, if that really did kind of help promote that. I doubt it's very high.

Well, I'd love the statistics on after they go through 30 days of how many people kept going for a year. And then you could find out like, oh, if that really was a Kickstarter, if that really did kind of help promote that. I doubt it's very high.

So you got to hook them all the way.

So you got to hook them all the way.

So you got to hook them all the way.

My problem has always been the rebound effect. And it's like, where do they go from there? And, uh, You know, somebody that has a negative experience when they're that hyper motivated to address these issues. And then, you know, after they get through that and they feel great and then now they fail again.

My problem has always been the rebound effect. And it's like, where do they go from there? And, uh, You know, somebody that has a negative experience when they're that hyper motivated to address these issues. And then, you know, after they get through that and they feel great and then now they fail again.

My problem has always been the rebound effect. And it's like, where do they go from there? And, uh, You know, somebody that has a negative experience when they're that hyper motivated to address these issues. And then, you know, after they get through that and they feel great and then now they fail again.

It's like that that kind of period, it creates this disdain for the process, the disdain for fitness in general. And then we're like we have to convince them that, no, there is a different way to do this that's sustainable. Yeah.

It's like that that kind of period, it creates this disdain for the process, the disdain for fitness in general. And then we're like we have to convince them that, no, there is a different way to do this that's sustainable. Yeah.

It's like that that kind of period, it creates this disdain for the process, the disdain for fitness in general. And then we're like we have to convince them that, no, there is a different way to do this that's sustainable. Yeah.

Yeah, of course. I did. Yeah, I had it on my website. It was massively effective. I don't want to be a hypocrite here, but... At the same time, that's why that was an intentional focus for us. It's like, can we prove that you can do this differently? And to Adam's point, it's a big ship to steer. It's a big thing to ask this industry to focus on.

Yeah, of course. I did. Yeah, I had it on my website. It was massively effective. I don't want to be a hypocrite here, but... At the same time, that's why that was an intentional focus for us. It's like, can we prove that you can do this differently? And to Adam's point, it's a big ship to steer. It's a big thing to ask this industry to focus on.

Yeah, of course. I did. Yeah, I had it on my website. It was massively effective. I don't want to be a hypocrite here, but... At the same time, that's why that was an intentional focus for us. It's like, can we prove that you can do this differently? And to Adam's point, it's a big ship to steer. It's a big thing to ask this industry to focus on.

And I do think it's important because of all the shenanigans. And you've seen even with supplement companies how they've manipulated this. And you know the tricks.