Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing
5315 total appearances

Appearances Over Time

Podcast Appearances

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

What I do believe specific to the lead and deal flow side of what we do, mostly in the single family space. I'm talking mostly in the single family and then I'll circle back to some commercial and apartments. But there are services that can help you actually do more deals with what you already have.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

What I do believe specific to the lead and deal flow side of what we do, mostly in the single family space. I'm talking mostly in the single family and then I'll circle back to some commercial and apartments. But there are services that can help you actually do more deals with what you already have.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

So a lot of times we as wholesalers and fix and flippers and transactional investors, we need more leads to do more deals. We need more leads to do more deals. We always want to keep investing in marketing to do or to get more leads to do more deals to make more money, right? But I think there's some efficiency. So the first thing I'll tell you to write down right now

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

So a lot of times we as wholesalers and fix and flippers and transactional investors, we need more leads to do more deals. We need more leads to do more deals. We always want to keep investing in marketing to do or to get more leads to do more deals to make more money, right? But I think there's some efficiency. So the first thing I'll tell you to write down right now

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

is I want you to look into leaddetector.io, leaddetector.io. If you are one of those investors that has a website, and you push any amount of traffic to the website. And by pushing traffic, I mean if you do pay-per-click Google advertising or Bing advertising, if you do Facebook ad advertising, if you do TV commercials, and or even if you do direct mail with your website on it.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

is I want you to look into leaddetector.io, leaddetector.io. If you are one of those investors that has a website, and you push any amount of traffic to the website. And by pushing traffic, I mean if you do pay-per-click Google advertising or Bing advertising, if you do Facebook ad advertising, if you do TV commercials, and or even if you do direct mail with your website on it.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

If you are driving traffic to your website, then leaddetector.io is a great service that will help you capture roughly 20 to 30% more leads than if you don't use lead detector. I'll give you an explanation about this. There's roughly an industry standard that we see roughly 1% to 2% of those that visit our website opt in to our form, give us information, want us to call, roughly 1% to 2%.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

If you are driving traffic to your website, then leaddetector.io is a great service that will help you capture roughly 20 to 30% more leads than if you don't use lead detector. I'll give you an explanation about this. There's roughly an industry standard that we see roughly 1% to 2% of those that visit our website opt in to our form, give us information, want us to call, roughly 1% to 2%.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

Well, so what happens with the rest of those people? Where do they go? What do they do? What happens to them? You know, I have a website. Literally, I run TV commercials to this website. It's called Justin Buys Bama, okay? We spend a lot of money every month doing TV commercials For the greater Birmingham area and Tuscaloosa area. And so on that website, I have lead detector.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

Well, so what happens with the rest of those people? Where do they go? What do they do? What happens to them? You know, I have a website. Literally, I run TV commercials to this website. It's called Justin Buys Bama, okay? We spend a lot of money every month doing TV commercials For the greater Birmingham area and Tuscaloosa area. And so on that website, I have lead detector.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

For those that do not give me their information out of the gate, the only reason they're going to that website is because they saw my commercial and they want to do something with their home. Or maybe it's a rental home. Maybe it's the home they live in, whatever. Why else would anyone go to Justin Buys Bama?

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

For those that do not give me their information out of the gate, the only reason they're going to that website is because they saw my commercial and they want to do something with their home. Or maybe it's a rental home. Maybe it's the home they live in, whatever. Why else would anyone go to Justin Buys Bama?

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

I don't think there's a person ever on, in the United States of America, let alone the world who has Googled Justin buys Bama without seeing that TV commercial, or maybe even without someone telling him about it. So for me, I want to figure out if you've landed on my website, you have some level of interest.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

I don't think there's a person ever on, in the United States of America, let alone the world who has Googled Justin buys Bama without seeing that TV commercial, or maybe even without someone telling him about it. So for me, I want to figure out if you've landed on my website, you have some level of interest.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

to be there because it is your classic website saying we buy now, we buy fast, you know, we buy cash, no appraisals, no fees, no, you know, classic real estate investor website. So we are getting roughly 20 to 30% of those people that just visit our website. We are getting them dropped into our CRM with their contact information because of leaddetector.io.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

to be there because it is your classic website saying we buy now, we buy fast, you know, we buy cash, no appraisals, no fees, no, you know, classic real estate investor website. So we are getting roughly 20 to 30% of those people that just visit our website. We are getting them dropped into our CRM with their contact information because of leaddetector.io.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

Not only can I get their contact information, I can actually enrich the data and I can actually pay for their credit score. I can pay for the credit utilization. I can pay for the credit availability. I have access to be able to understand who is this potential client? What is the scenario?

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

Not only can I get their contact information, I can actually enrich the data and I can actually pay for their credit score. I can pay for the credit utilization. I can pay for the credit availability. I have access to be able to understand who is this potential client? What is the scenario?

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

And then from there, I can keep my sales team focused on the people that we believe to likely have the most financial pain. And when you can harness who your sales people should be focusing on, you ultimately are going to win the bigger war, not maybe just the battle, but the war because your sales people will convert more. So this goes back to the more is better, bigger is better.

The Science of Flipping
Why Bigger Isn’t Better — How to Scale Smarter, Convert More, and Keep More Profit

And then from there, I can keep my sales team focused on the people that we believe to likely have the most financial pain. And when you can harness who your sales people should be focusing on, you ultimately are going to win the bigger war, not maybe just the battle, but the war because your sales people will convert more. So this goes back to the more is better, bigger is better.