Justin Colby

If you pull the list through REI Lead Machine or wherever, and you made 100 calls, you're only going to talk to about 10 people. Actually get on the phone with out of 100 calls. Well, out of those 10 people, the metrics show that roughly only one person of the 10 you talk to are going to have any motivation at all to sell their home or even consider it.

If you pull the list through REI Lead Machine or wherever, and you made 100 calls, you're only going to talk to about 10 people. Actually get on the phone with out of 100 calls. Well, out of those 10 people, the metrics show that roughly only one person of the 10 you talk to are going to have any motivation at all to sell their home or even consider it.

That doesn't mean they're going to sell it this month or even next month. It just means you can consider them a lead like they will be selling their home at some point. So if you're doing one lead out of every hundred people, then you've got to do the math because typically if you're cold calling, it'll take something between to get going to start out.

That doesn't mean they're going to sell it this month or even next month. It just means you can consider them a lead like they will be selling their home at some point. So if you're doing one lead out of every hundred people, then you've got to do the math because typically if you're cold calling, it'll take something between to get going to start out.

It takes somewhere between one to 50 people before you get a deal. Now you beat that metric. You started outbound dialing. I would guess you're under 50 people that you talked to that turned into a lead and then turned into a deal. Do you actually know that metric?

It takes somewhere between one to 50 people before you get a deal. Now you beat that metric. You started outbound dialing. I would guess you're under 50 people that you talked to that turned into a lead and then turned into a deal. Do you actually know that metric?

There you go.

There you go.

Yeah.

Yeah.

Every day. Now, again, you're beating the average by a lot, right? So I don't want people thinking you need 10 conversations, but that's how it happens. Right time, right place. The key, I want everyone to hear what you just said. What you just said is what everyone needs to hear. You made the calls, period. Because our business is a timing and event business. That's it.

Every day. Now, again, you're beating the average by a lot, right? So I don't want people thinking you need 10 conversations, but that's how it happens. Right time, right place. The key, I want everyone to hear what you just said. What you just said is what everyone needs to hear. You made the calls, period. Because our business is a timing and event business. That's it.

You got to be reaching out to the person at the right time that they are going through the event that creates motivation to sell. Because me, you call me right this moment. I don't have any motivation to sell. I don't have any reason to really engage with you, talk to you. I wouldn't be rude to tell my personality, but like you're not going to get any more of me.

You got to be reaching out to the person at the right time that they are going through the event that creates motivation to sell. Because me, you call me right this moment. I don't have any motivation to sell. I don't have any reason to really engage with you, talk to you. I wouldn't be rude to tell my personality, but like you're not going to get any more of me.

But there are people going through an event that if you call them today, So that's why people say, okay, well, who are those people? Where do we find those people? Well, Like you said, you started working pre-foreclosures and foreclosures. It's not fun, right? They're going through a very painful, a lot of people don't react well, right? You know?

But there are people going through an event that if you call them today, So that's why people say, okay, well, who are those people? Where do we find those people? Well, Like you said, you started working pre-foreclosures and foreclosures. It's not fun, right? They're going through a very painful, a lot of people don't react well, right? You know?

Right. I don't know, maybe. Potentially, right? And so you just gotta, the key component that people need to understand Make the call. And if you don't know, you know, this is why you and I both know why I started REI Live. REILive.co was started for the person that's not certain yet. They're like, great, Justin. I'll go to REI Leave Machine. I'll pull a list.

Right. I don't know, maybe. Potentially, right? And so you just gotta, the key component that people need to understand Make the call. And if you don't know, you know, this is why you and I both know why I started REI Live. REILive.co was started for the person that's not certain yet. They're like, great, Justin. I'll go to REI Leave Machine. I'll pull a list.

But I'm kind of scared to make the call because I don't know how to analyze it. I don't know if the construction budget is going to be right. I don't know if I'm running the right number. REILive.co is for that person. It's for Philip Godkin that can come on. I will analyze it. I will make the call.

But I'm kind of scared to make the call because I don't know how to analyze it. I don't know if the construction budget is going to be right. I don't know if I'm running the right number. REILive.co is for that person. It's for Philip Godkin that can come on. I will analyze it. I will make the call.