Justin Colby

And the brand of Justin Colby is a brand that has been in real estate for 17 years going on 18 years. Has done thousands of transactions. And I wanted to continue that brand moving into 2025. So for me, my answer was writing this book. And part of that is I was hell-bent on getting it to become a best-selling book so I can become a best-selling author.

So the brand of Justin Colby becomes not just real estate investor, not just coach, but now nationally recognized speaker and best-selling author and number one ranked podcast host on two separate different podcasts. Now I have credibility, influence, and authority in the podcasting world, in real estate, in business, in being an author, in being a speaker, and in being an entrepreneur.

So the brand of Justin Colby becomes not just real estate investor, not just coach, but now nationally recognized speaker and best-selling author and number one ranked podcast host on two separate different podcasts. Now I have credibility, influence, and authority in the podcasting world, in real estate, in business, in being an author, in being a speaker, and in being an entrepreneur.

That brand of Justin Colby is now growing with my intentional efforts to grow the brand. Now, as I said, not all of you are necessarily like, Justin, I want to go start a podcast or a book. Not all of you want to start a coaching program. Not all of you want exactly what I want, but you should want this. You should want to be viewed as an authority. You should want credibility.

That brand of Justin Colby is now growing with my intentional efforts to grow the brand. Now, as I said, not all of you are necessarily like, Justin, I want to go start a podcast or a book. Not all of you want to start a coaching program. Not all of you want exactly what I want, but you should want this. You should want to be viewed as an authority. You should want credibility.

You should want to have influence on your peers. If you're in business at all, whether it be in the real estate sector or otherwise, having that CIA, I call it, credibility, influence, and authority, CIA, is going to be able to help you move your needle. Now, the downside of this, just speaking frankly, the downside is building a brand takes time.

You should want to have influence on your peers. If you're in business at all, whether it be in the real estate sector or otherwise, having that CIA, I call it, credibility, influence, and authority, CIA, is going to be able to help you move your needle. Now, the downside of this, just speaking frankly, the downside is building a brand takes time.

The downside is building a brand does not immediately lead to making a whole lot of money. The downside is building a brand does not immediately lead to building a whole lot of wealth. And another fact of the downside is when you become a brand, a notable brand, When you have the influence in the market space, people start looking for you. They start head hunting, right?

The downside is building a brand does not immediately lead to making a whole lot of money. The downside is building a brand does not immediately lead to building a whole lot of wealth. And another fact of the downside is when you become a brand, a notable brand, When you have the influence in the market space, people start looking for you. They start head hunting, right?

They want to just go, there's a lot of negativity out there. There's a lot of people who are just negative and just want to find reasons to not like people. So you will need to have some level of thick skin if you build a brand big enough. But if you are looking to buy your first flip, wholesale your first deal or buy your first rental, starting to create the brand will help you find those deals.

They want to just go, there's a lot of negativity out there. There's a lot of people who are just negative and just want to find reasons to not like people. So you will need to have some level of thick skin if you build a brand big enough. But if you are looking to buy your first flip, wholesale your first deal or buy your first rental, starting to create the brand will help you find those deals.

It'll help you navigate those deals. How and why, Justin? Well, if realtors know who you are, know what you're looking for, and like you, then it's going to be easier for realtors to send you deals. If other investors know who you are, know what you're looking for, it'll be easier for other investors and wholesalers to send you deals.

It'll help you navigate those deals. How and why, Justin? Well, if realtors know who you are, know what you're looking for, and like you, then it's going to be easier for realtors to send you deals. If other investors know who you are, know what you're looking for, it'll be easier for other investors and wholesalers to send you deals.

If contractors know who you are and what you do and the projects you do, it's easier to find contractors. You get my point. Life becomes easier. Things become easier. Business becomes easier. And by the way, the real reason you want to build a true brand is opportunity. Opportunities start flooding your way. Now, in my position, where I'm at at this point, my bigger challenge is actually

If contractors know who you are and what you do and the projects you do, it's easier to find contractors. You get my point. Life becomes easier. Things become easier. Business becomes easier. And by the way, the real reason you want to build a true brand is opportunity. Opportunities start flooding your way. Now, in my position, where I'm at at this point, my bigger challenge is actually

saying no, not saying yes to every opportunity that comes to me, because I get a lot of good opportunities, and it's hard for me to say no. And so I gotta be able to flex that muscle a little bit more. But the opportunities that can come to you, talk about raising capital for fix and flips, talk about raising capital for your buy and holds, talk about never needing your own money to build wealth,

saying no, not saying yes to every opportunity that comes to me, because I get a lot of good opportunities, and it's hard for me to say no. And so I gotta be able to flex that muscle a little bit more. But the opportunities that can come to you, talk about raising capital for fix and flips, talk about raising capital for your buy and holds, talk about never needing your own money to build wealth,

Well, the reason why that becomes easier and easier is because if you have a credibility in the market space, if you have influence in the market space and you can be viewed as an authority, do you think people will inherently trust you more than if you are a no-name nobody that no one's ever heard of? I want you to really think about that.

Well, the reason why that becomes easier and easier is because if you have a credibility in the market space, if you have influence in the market space and you can be viewed as an authority, do you think people will inherently trust you more than if you are a no-name nobody that no one's ever heard of? I want you to really think about that.

Do you think it would be easier for me to go raise capital or for you? Think about the question I'm asking. The brand of Justin Colby, the podcast, the speaking, the books, the coaching, everything I've done over the last 17 years, do you believe it'd be easier for me? And the answer's gonna be yes. Now, what I don't want that to be is an excuse because you guys can all do this.