Justin Colby

Do you think it would be easier for me to go raise capital or for you? Think about the question I'm asking. The brand of Justin Colby, the podcast, the speaking, the books, the coaching, everything I've done over the last 17 years, do you believe it'd be easier for me? And the answer's gonna be yes. Now, what I don't want that to be is an excuse because you guys can all do this.

You guys can all build credibility, influence, and authority. And it can be as simple as starting to post on social media each and every day of what you do. Literally, if you're comping properties, film yourself comping properties. Not a selfie, but film the computer. Let your brand... Start to be a real estate investor. Now, you don't need to post a video or a picture of a rehab you're doing.

You guys can all build credibility, influence, and authority. And it can be as simple as starting to post on social media each and every day of what you do. Literally, if you're comping properties, film yourself comping properties. Not a selfie, but film the computer. Let your brand... Start to be a real estate investor. Now, you don't need to post a video or a picture of a rehab you're doing.

That doesn't have to be. It could be as simple as each and every day you working on your craft. And each and every day you posting about you working on your craft. And if you do that, you will inherently, or organically is a better word, organically start to show people what you do. And what you do starts to become your brand. And your brand will start to take shape.

That doesn't have to be. It could be as simple as each and every day you working on your craft. And each and every day you posting about you working on your craft. And if you do that, you will inherently, or organically is a better word, organically start to show people what you do. And what you do starts to become your brand. And your brand will start to take shape.

And if you can create a good enough brand, you will start to gain influence. And influence is given to you because people will start to ask questions. Hey, how did you find that deal? Hey, how did you raise the money? Hey, when you start to get those questions from other people, you know you've created an influence in the market space.

And if you can create a good enough brand, you will start to gain influence. And influence is given to you because people will start to ask questions. Hey, how did you find that deal? Hey, how did you raise the money? Hey, when you start to get those questions from other people, you know you've created an influence in the market space.

And then ultimately the credibility comes by doing what you say you're going to do and deliver. The credibility becomes you actually delivering on what you set out to do and what you share with everybody every day. The credibility says, oh, he does what he says he's going to do. He's credible, right? He delivers or she delivers. Now let's talk about the big elephant in the room.

And then ultimately the credibility comes by doing what you say you're going to do and deliver. The credibility becomes you actually delivering on what you set out to do and what you share with everybody every day. The credibility says, oh, he does what he says he's going to do. He's credible, right? He delivers or she delivers. Now let's talk about the big elephant in the room.

Here's what I know to be true for most of you. The reason you don't go out there and post about what you're doing or let people know that you're walking a house or you're getting into real estate or you're excited about this new venture or you're analyzing deals, whatever the things I would tell you to be posting about to help your brand to start to grow. The reason you don't do it is simple.

Here's what I know to be true for most of you. The reason you don't go out there and post about what you're doing or let people know that you're walking a house or you're getting into real estate or you're excited about this new venture or you're analyzing deals, whatever the things I would tell you to be posting about to help your brand to start to grow. The reason you don't do it is simple.

Fear. Fear of judgment. Fear of ridicule. and fear of people snickering behind your back. Let me break the terrible news to you is they're already doing it. They're already making fun of you behind your back. They're already snickering about you. So who cares? And I want to really emphasize this because at the end of the day, your life is up to you to go create, not them.

Fear. Fear of judgment. Fear of ridicule. and fear of people snickering behind your back. Let me break the terrible news to you is they're already doing it. They're already making fun of you behind your back. They're already snickering about you. So who cares? And I want to really emphasize this because at the end of the day, your life is up to you to go create, not them.

They don't pay your bills. So for some of you, you guys might want to get going in real estate. Now my book's called Flipping to Wealth. So it is easiest to wholesale or maybe fix and flip versus accumulating a lot of rentals. So you might want to create more income. More income pays more bills and creates a better lifestyle. They don't pay your bills.

They don't pay your bills. So for some of you, you guys might want to get going in real estate. Now my book's called Flipping to Wealth. So it is easiest to wholesale or maybe fix and flip versus accumulating a lot of rentals. So you might want to create more income. More income pays more bills and creates a better lifestyle. They don't pay your bills.

So all the snickering, making fun of, you know, jokes behind it, they're already doing it. Get over it. My friends and family have done it for years. I do not care because they don't pay my bills. So if we can get you to get the confidence to start creating a brand for yourself, primarily through social media, I need you to be posting each and every day.

So all the snickering, making fun of, you know, jokes behind it, they're already doing it. Get over it. My friends and family have done it for years. I do not care because they don't pay my bills. So if we can get you to get the confidence to start creating a brand for yourself, primarily through social media, I need you to be posting each and every day.

The big elephant is the reason you aren't doing that, the reason you aren't intentionally trying to create an image and create certainty, create credibility, create influence and authority, in large part has a lot to do with fear. So remove that fear so you can go make more money. Now, the second part is you may not even know where to start. And so I have a whole brand management posting schedule.

The big elephant is the reason you aren't doing that, the reason you aren't intentionally trying to create an image and create certainty, create credibility, create influence and authority, in large part has a lot to do with fear. So remove that fear so you can go make more money. Now, the second part is you may not even know where to start. And so I have a whole brand management posting schedule.

And there's basically five different posts that you want to make throughout the week. And those posts can actually create this brand that we are now talking about. Now, one of those posts would be like a real life post, like what you're actively doing. So this would be you just sharing your screen and showing that you're analyzing properties.