Justin Colby

And there's basically five different posts that you want to make throughout the week. And those posts can actually create this brand that we are now talking about. Now, one of those posts would be like a real life post, like what you're actively doing. So this would be you just sharing your screen and showing that you're analyzing properties.

Maybe you take a selfie video walking through a dumpster firehouse. Maybe you're analyzing a rehab bid and you video it or take a photo of it. Maybe you take a photo of a... property someone's trying to wholesale that you think is overpriced and you post about those things. Those are real life posts. So now that's creating this brand of who you are and what you're doing, which is real estate.

Maybe you take a selfie video walking through a dumpster firehouse. Maybe you're analyzing a rehab bid and you video it or take a photo of it. Maybe you take a photo of a... property someone's trying to wholesale that you think is overpriced and you post about those things. Those are real life posts. So now that's creating this brand of who you are and what you're doing, which is real estate.

Now there's other lifestyle posts. You're out to dinner with your wife or your husband. You're taking the kids to the movies. You're doing whatever the things are. They don't need to be crazy, you know, flexing. I'm on a yacht in Miami. It doesn't have to be that. It can quite literally be a lifestyle post.

Now there's other lifestyle posts. You're out to dinner with your wife or your husband. You're taking the kids to the movies. You're doing whatever the things are. They don't need to be crazy, you know, flexing. I'm on a yacht in Miami. It doesn't have to be that. It can quite literally be a lifestyle post.

Then you can have a philosophical post or a mentality post or a motivational post of like, how do you think, right? Or something, a grateful post, right? These are types of posts that I post each and every week. In fact, some of my inner circle people, I give them this schedule so they don't have to think about what they post. They just do it. Now, let me give you a warning.

Then you can have a philosophical post or a mentality post or a motivational post of like, how do you think, right? Or something, a grateful post, right? These are types of posts that I post each and every week. In fact, some of my inner circle people, I give them this schedule so they don't have to think about what they post. They just do it. Now, let me give you a warning.

I warn you not to be like my dad. If you've been following me at all and listening to my podcast and watching them on YouTube, etc., then I've talked about this a lot. But the moral of the story is he is in sales and he has not adopted social media. And for years, I mean decades, he has barely made it. At times had to borrow money from me.

I warn you not to be like my dad. If you've been following me at all and listening to my podcast and watching them on YouTube, etc., then I've talked about this a lot. But the moral of the story is he is in sales and he has not adopted social media. And for years, I mean decades, he has barely made it. At times had to borrow money from me.

And I've always laid into him about getting on board with social media. And his whole point to me is that, oh, I don't care about what people eat and their cats and blah, blah, blah. So the warning I'm giving you is this. Social media is real. It's here to stay and is way more powerful than most people give it credit for. Now, many of you might be like, yeah, Justin, I'm all over social media.

And I've always laid into him about getting on board with social media. And his whole point to me is that, oh, I don't care about what people eat and their cats and blah, blah, blah. So the warning I'm giving you is this. Social media is real. It's here to stay and is way more powerful than most people give it credit for. Now, many of you might be like, yeah, Justin, I'm all over social media.

I have TikTok, Facebook, Instagram, X, all the, great. They're not talking to you. But for the handful of the people that are, Oh, well, Justin, I don't want to. And stop it. Stop. This is not just a fad anymore. We're not back in my space. This is very real. People like Elon Musk pay $44 billion for a social media platform. It's insanity. And so I bring that up for you to realize.

I have TikTok, Facebook, Instagram, X, all the, great. They're not talking to you. But for the handful of the people that are, Oh, well, Justin, I don't want to. And stop it. Stop. This is not just a fad anymore. We're not back in my space. This is very real. People like Elon Musk pay $44 billion for a social media platform. It's insanity. And so I bring that up for you to realize.

And by the way, I could have misquoted the $44 billion, but I think that's what he paid for X, Twitter, Twitter. Um, maybe not, but maybe anyways, I say this all just to say, you got to get on board with creating a brand and the fastest way to get on board with creating a brand is going to be through posting on social media. Right. And so you got to do two separate things here.

And by the way, I could have misquoted the $44 billion, but I think that's what he paid for X, Twitter, Twitter. Um, maybe not, but maybe anyways, I say this all just to say, you got to get on board with creating a brand and the fastest way to get on board with creating a brand is going to be through posting on social media. Right. And so you got to do two separate things here.

You got to remove your fear. And how you do that is realize, so what? They're already making fun of you. They're already snickering about it. Who cares? They don't pay my bills. I'm going to go make more money. I need a better lifestyle. I deserve more. And then the other part is get on board with daily posts about what you're doing.

You got to remove your fear. And how you do that is realize, so what? They're already making fun of you. They're already snickering about it. Who cares? They don't pay my bills. I'm going to go make more money. I need a better lifestyle. I deserve more. And then the other part is get on board with daily posts about what you're doing.

Many of you guys just saw I posted about going number one, number one bestseller on Amazon. Like every day I'm posting about something. Again, whether it's lifestyle, whether it's motivational, whether it's philosophical, whether it is real estate based, I am posting. And again, when I go out and go for an ask, when I ask people for something such as, please buy my book and write me a review.

Many of you guys just saw I posted about going number one, number one bestseller on Amazon. Like every day I'm posting about something. Again, whether it's lifestyle, whether it's motivational, whether it's philosophical, whether it is real estate based, I am posting. And again, when I go out and go for an ask, when I ask people for something such as, please buy my book and write me a review.

I get a resounding yes, absolutely no problem. People are sending me screenshots, just bought a book. I got a buddy who's like, I just bought 25 to give out to my organization. And it's because I just give so much value and they know my brand. And the brand awareness allows me to have these opportunities.