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Justin Cooke

๐Ÿ‘ค Speaker
190 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

We've sold well over a thousand sites.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

If you include the sites we listed, I think we're, we're getting close to 10 million in total sales.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

So maybe nine point something right now ever.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

That's right.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

We send out new listings every Monday and we get a huge audience of people checking them out.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

We got about 20, just under 25,000 people on our email list.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

About half are buyers and half are sellers, or at least they've indicated that they want to be.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

All right.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

So in terms of valuation on this $3,000 a month profit business, I mean, we're going to look at how old the site is or how long the site's been around.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

We're going to look at expenses.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

Some expenses are not necessarily or don't need to be shared or we'll add them as add backs back to the business.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

So, for example, if the entrepreneur is paying themselves a salary, we're going to add that back.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

That's not going to count against them in their valuation.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

But it all comes down to the multiple.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

It's a multiple of net monthly profit.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

And sometimes it's annual, sometimes it's monthly, depending on which broker you talk to.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

With us, it's monthly.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

And you're generally going to get somewhere between 24X and 36X for your business.

SaaS Interviews with CEOs, Startups, Founders
EP 339: The $10M Website Seller Empire Flippers

So here's the thing, last year we tested out what we're calling the investor program.