Justin Verrier

In fact, they're adding more with the play-in tournament.

I just think...

At a certain point, if Silver, the league, want this to be any better, you have to do the hard work of making those sacrifices.

I think the injuries that have happened, the soft tissue injuries, the fact that the strains are like, it's weekly now at this point.

We were making jokes about it the other day.

And then Peyton Watson goes out.

Luka goes out with one.

It's just, I do think we're at the point

And perhaps this is me personally, just where I am at in terms of my long tenure following the league.

But also I think it's like I hear this from casual fans, hardcore fans, etc.

Like you need to do the hard work that everyone agrees would make it better as opposed to just like assuming that like the money is going to flow regardless.

And that's the only thing that matters here.

I guess I'm backdoor like suggesting a protest because it's like if the money flows based on the attention economy, the way to show that the league isn't doing things right is to like turn it off.

And I'll be honest with you.

I do think we are complicit to a certain extent because we are in this weird phase where like most media feels like it's in some nebulous sort of like community fan driven mode, almost because I would argue Marvel and the nerds have completely upended the way that traditional media should work, where everything is fan service now.

I do think it touches on a lot of like hot button things, especially considering what we do.

I realize it's meta and all that.

But like, I do think I'm not complicit in what the NBA does.

If anything, I'm a consumer.

And I do think like we have a job to speak for the consumer in this.