Karim Atiyeh

speaker

955 appearances 1 recordings 1 series first heard Oct 2025 last heard 21 Oct

Karim Atiyeh’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

newest first · ▶ plays the moment

Okay.

There is no upward limit or the upward limit to how big our TAM is, is a lot further because we're still to this day sub...

2% of corporate card alone.

And it just felt like we were starting to slow down maybe a little bit in our ability to generate leads.

And while these two other things in terms of conversion and monetization were going really, really well, there's an upper limit to them.

And if we didn't figure out how to re-accelerate our ability to generate leads, we would be in trouble today.

That was a year, year and a half ago.

And I started obsessing over that problem.

And I guess I turned to some sense of paranoia when everyone else around me feels like things are going great.

It's like, okay, what is the problem?

And for me at the time, that was the problem.

How do we make that better?

And around that time, there was maybe an attitude in marketing broadly of we would try things.

And if they didn't work, we would maybe assume that I was like, well, those things don't really work for us as opposed to, no, they have to work.

We just haven't figured out how to make them work.

What's an example of that?

So let's say we would try to, I don't know, run an ad on a podcast or partner up with a podcast and it doesn't work.

We're like, well, podcasting doesn't work for us.

My attitude would be like, no, you picked the wrong person to partner with.

Or you picked the wrong format of an ad.

Showing 621–640 of 955 · page 32 of 48