Karim Atiyeh
speaker
955 appearances
1 recordings
1 series
first heard Oct 2025
last heard 21 Oct
Karim Atiyeh’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
It'll take two weeks for it to be in front of somebody and then they'll do the work for 10 minutes.
And with that kind of clock speed, it's impossible to get anything done.
And while a lot of people would have gone into marketing with like, okay, great, the way to fix this is let's come up with a better campaign idea.
I went into it with, let's just like look at the actual system that generates work.
and focus on how we can make that system as efficient as possible.
I didn't go into it with like, oh, I have better creative ideas than the people on those teams because we have amazing people.
I just want to put their ideas in front of the world as quickly and as efficiently as possible.
That's what I'm focused on.
We have great creative people.
They'll still come up with the ideas, but when they have an idea and I want to put it in front of someone, I want it to take 10 minutes, not two weeks.
And if we do that,
We can take a lot more shots on goal.
We can take a lot more risk with the things that we do because we know that if it doesn't work out, we could try something else tomorrow.
And that's really the type of attitude that we went into it with.
And I think that's helped us a ton.
I actually have another example that I love.
You could think about billboard advertising.
If you want to put a billboard in New York, let's say it costs you $100,000.
Funny thing with billboards is you don't really get that much economy of scale.
If you want to put another billboard, it costs you $200,000.
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