Karim Atiyeh

speaker

955 appearances 1 recordings 1 series first heard Oct 2025 last heard 21 Oct

Karim Atiyeh’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

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Invest Like the Best with Patrick O'Shaughnessy · Karim Atiyeh - Building Ramp - [Invest Like the Best, EP.445] · 21 Oct 2025 podcast

So it's very important to like always be at the forefront of what is happening there and why it's working until the, all the alpha starts being taken away and it stops working.

And I'll give you actually an example from the Paribus days, because I don't want to give away all our secret sauce either, because I think that was like a very powerful one, but

When Facebook introduced video ads in the newsfeed, I think in 2014 or 15, that was a new thing at that time.

When they first introduced it, you just scroll through your newsfeed and the videos would just play immediately with the sound.

And people were really annoyed and I guess bothered.

And Facebook then decided to make those video ads not play the sound by default.

And when that happened, the effectiveness of video ads on Facebook dropped drastically.

So they got cheaper as a result.

But the videos that became really effective were the ones where you could tell what was happening essentially without the sound.

So one of our most effective video ads at Parabest, we ran like very early when that was starting to happen, when Facebook had made that change, where Eric and I were dressed in banana costumes, holding signs with text on them.

It's a great silent video because you look at that image, it's like, what are these people doing dressed in banana costumes?

And you're holding signs with text on them.

So you can actually tell what's happening without having to listen because you can read.

And that ad became very effective and it worked very, very well for three or four months and then it stopped working.

And that is very true in online advertising.

It's moving so quickly and the platforms that you're doing ads on top of are changing so quickly.

So like being at the forefront of what's happening and how you can get alpha is super important.

So we want to hire people who are obsessed, aware of the changes happening with those systems, et cetera.

That's also true in SEO, right?

Like Google every once in a while will publish articles about how they're changing the way that they prioritize SEO to say, for example, reward customers.

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