Karim Atiyeh
speaker
955 appearances
1 recordings
1 series
first heard Oct 2025
last heard 21 Oct
Karim Atiyeh’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
And that's the lens.
It's more about targeting the right audience than it is, let's say, a higher level metric like how many clicks am I getting or how many views am I getting?
It's about getting the right views.
And that's the way to think about it for us.
It's fast iteration cycles.
It's scientific where there's experimentation and feedback loop.
It's led the person who came up with the
Let's say creative idea, be accountable to that idea.
It's not done by committee.
You don't get to ask 10 people what they think and come up with a watered down idea.
You just do it.
And if you do it well, you get credit for it.
If you don't do it well enough times, eventually you will no longer be at the company.
That needs to be known.
People have more skin in the game when they're making those decisions and making sure that the
tools that that team has access to are not getting in the way but are empowering you we make a lot more use of ai tooling now in marketing than we used to and today if you want to put together an article on ramp and you are let's say on the seo team or on the content marketing team and you want to generate an image for that article we have a tool that was built internally that allows you to generate a image that is on brand within seconds
So it's quick experimentation, accountability with the person coming up with the creative and tools that don't get in the way, but allow you to get your work very quickly with as little dependency as possible.
Yeah, there are things that have always been true, let's say, in paid marketing or what happens in social media.
It's like you get a lot of these concepts and patterns that work incredibly effectively in marketing.
paid advertising for a very short period of time and stop working.
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