Kate Gulliver

Our brand is important because you want to ensure the delivery experience is high quality.

So we think that the category itself lends itself to bringing people to our site and engaging them in a unique way.

One thing that we can do with AI is help get more personalized for your style preferences.

I'm sure if the three of us were to pick an end table, we'd all pick different end tables.

What we'd love to do is make sure that when we land on the site, we're serving up to each of us exactly that end table that we want.

Generative AI allows us to do that in a faster, more nimble way.

It also allows you to play around with discovery.

So if you were to go on the app today into the Discover tab, you'd see a whole catalog of images.

And you can create more yourself if you want.

that are, you know, Gen AI created that then allow you to shop the catalog based on the type of room that you're designing or the aesthetic look that you're looking for.

And I think that kind of engagement and interaction is really compelling in this category.