Kate Gulliver

Yeah, you know, I think our focus right now is on learning more about what makes a great store, right?

So we have one store open.

We're planning to open three more in 26.

We have one opening soon in the Atlanta area, another one this summer in Columbus, and then in the fall in Denver.

These will be, you know, the Columbus store, for example, is 70,000 square feet versus the other stores are roughly around 150,000 square feet.

So we're testing out a slightly smaller format.

We're testing out different types of shopping areas where we put the store.

And so we intend to learn and then continue to refine the store model based on those learnings.

We are quite excited about it as a channel.

They're coming back, right, Kate?

It's omnichannel.

We like the overall omnichannel experience.

Yeah, we're really excited about what we can do with AI from the customer experience perspective.

And we've already started some of that and piloted some of that on the site.

And there's certainly more to come there.

I think this category is a bit unique in that respect because it's a category that is a highly emotive category, right?

It feels very personal to folks.

It's not a commodity category where you're doing sort of standard replenishment.

You want to get a better sense and see the actual options out there.

The brand is important.