Kate King
speaker
52 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Kate King’s voice in public audio — every appearance, attributed to the second.
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WSJ Your Money Briefing · Black Friday: How Some Shoppers Plan to Score the Best Deals · 27 Nov 2024
podcast
These are people who love shopping.
For many, it's traditions with family members or friends.
And they just like spending a whole day in the stores amongst the crowds, really getting in the holiday spirit.
Definitely.
Where are you going first?
Ah, I'm not sure yet on my Black Friday plans, but definitely good to hydrate and get ready to spend all day shopping.
There's a couple reasons.
It's hard for retailers to have such an important shopping day in terms of sales concentrated into just one calendar day.
In the past, we saw safety concerns related to Black Friday, famously fistfights breaking out over electronics.
in a few cases, stampedes.
One worker at a Walmart on Long Island was trampled to death several years ago.
So it is a safety concern for retailers to have a crush of people in their stores early in the morning, lining up outside overnight.
So that's one thing.
The other thing is putting all your eggs in the Black Friday basket also presents a risk in terms of
What if there's a major weather event?
What if there's a snowstorm or a hurricane or even just really bad rain and people decide not to go out to the stores?
So for that reason, retailers are spreading out deals earlier and earlier throughout the month.
And that kind of lets them capture more shoppers who might not want to go to the stores on Black Friday or be unable to and mitigate their risk for some kind of just really bad sales day the day after Thanksgiving.
Cyber Monday, when people shop online the Monday after Thanksgiving, is still important, but it's kind of subject to the same forces we've seen Black Friday experience, the earlier promotions by online retailers in the holiday season.
For example, Amazon had its prime big deal days early in October this year.
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