Kathrin Melchior
speaker
317 appearances
1 recordings
1 series
first heard Jul 2026
last heard 7 Jul
Kathrin Melchior’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
I would have never worn a leather bag.
So this is so lucky for us also that you know the whole style has changed, you know, like it's more convenient also, you know, like to have leisure bags rather than leather bags in a way.
And that's when we started with our first handbag, which was the moon bag, really like a shape that a lot of brands carry, but it's so easy and it hit right away with our audience.
So you see women walking around with this rocket roll top and having the small little moon bag, and that's how I went to work every
morning for years, you know, the combination of both.
And that was a hit, right?
Right.
Because we knew our audience and we realized okay, hey, that's the next product they need from us.
And that's when we kind of opened for us the category of handbags.
And that was yeah.
How did you have this aha moment?
Yeah, but that's exactly what we did.
It was only D2C, you know, information that we had.
I mean, it's not a hundred percent accurate, you know.
We've also have retail, a very strong retail now.
So we've been building retail partnerships from the very beginning, but it was only, of course, D2C, you know, who bought the products.
And then we sometimes also thought, huh, maybe it's the woman buying the backpacks for their men, but actually not.
You see them on the street, you know, it's a very unisex product.
And that was our start from
For handbags, I guess, with that first style.
Showing 261–280 of 317 · page 14 of 16
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