Kathryn Jones Lish

Sales, status, impact, and time. That's what they want, or that's what I want, and that's what they want, too. That's what every business owner wants. So I was like, okay, let's start with sales. How can I provide them sales? And what I thought is I was like, okay.

If I can come in and provide a complementary product, right, not a competing product, because if I come in and I pitch something that's a competitor of theirs, I'm not giving them sales. I'm taking away customers. But can I find an audience where if I came in and pitch my product, I could actually extract more buyers from their lists?

If I can come in and provide a complementary product, right, not a competing product, because if I come in and I pitch something that's a competitor of theirs, I'm not giving them sales. I'm taking away customers. But can I find an audience where if I came in and pitch my product, I could actually extract more buyers from their lists?

If I can come in and provide a complementary product, right, not a competing product, because if I come in and I pitch something that's a competitor of theirs, I'm not giving them sales. I'm taking away customers. But can I find an audience where if I came in and pitch my product, I could actually extract more buyers from their lists?

So like one example I can give because people know your audience, right? Like you teach funnels, but you don't like dive deep into like, oh, here's a product on like how to do ads. You have traffic secrets, but you kind of teach like here are the true principles, but you don't have a course on ads. You just like don't.

So like one example I can give because people know your audience, right? Like you teach funnels, but you don't like dive deep into like, oh, here's a product on like how to do ads. You have traffic secrets, but you kind of teach like here are the true principles, but you don't have a course on ads. You just like don't.

So like one example I can give because people know your audience, right? Like you teach funnels, but you don't like dive deep into like, oh, here's a product on like how to do ads. You have traffic secrets, but you kind of teach like here are the true principles, but you don't have a course on ads. You just like don't.

And so when I came to Funnel Hacking Live, I like went through and taught like here's the nuances of joint ventures. And so because of that, right, more people might have come to this funnel event that maybe wouldn't have come because they were interested in traffic. That they're like, Russell's not going to teach that, but he has a friend who's teaching that.

And so when I came to Funnel Hacking Live, I like went through and taught like here's the nuances of joint ventures. And so because of that, right, more people might have come to this funnel event that maybe wouldn't have come because they were interested in traffic. That they're like, Russell's not going to teach that, but he has a friend who's teaching that.

And so when I came to Funnel Hacking Live, I like went through and taught like here's the nuances of joint ventures. And so because of that, right, more people might have come to this funnel event that maybe wouldn't have come because they were interested in traffic. That they're like, Russell's not going to teach that, but he has a friend who's teaching that.

So I'm going to come now to Russell's event. So like, I might go into a group, like again, like yours, like they teach funnels. I'm not really going to buy Russell's funnel stuff. Like I'm here. I don't know. I got here. I bought a freebie, but like, but I am interested in traffic. And so somebody that you weren't monetizing before is now monetized because I'm offering the next step, right?

So I'm going to come now to Russell's event. So like, I might go into a group, like again, like yours, like they teach funnels. I'm not really going to buy Russell's funnel stuff. Like I'm here. I don't know. I got here. I bought a freebie, but like, but I am interested in traffic. And so somebody that you weren't monetizing before is now monetized because I'm offering the next step, right?

So I'm going to come now to Russell's event. So like, I might go into a group, like again, like yours, like they teach funnels. I'm not really going to buy Russell's funnel stuff. Like I'm here. I don't know. I got here. I bought a freebie, but like, but I am interested in traffic. And so somebody that you weren't monetizing before is now monetized because I'm offering the next step, right?

Like a complimentary product. And so that gave a big clue to like, oh, these are the types of audiences that I want to try and partner with people where they're typically step one and I'm step two. So, um, so the, the product that I did the best with, with joint ventures, right. Was, uh, was the first one that I did was just this funnel product, right. Funnel designs.

Like a complimentary product. And so that gave a big clue to like, oh, these are the types of audiences that I want to try and partner with people where they're typically step one and I'm step two. So, um, so the, the product that I did the best with, with joint ventures, right. Was, uh, was the first one that I did was just this funnel product, right. Funnel designs.

Like a complimentary product. And so that gave a big clue to like, oh, these are the types of audiences that I want to try and partner with people where they're typically step one and I'm step two. So, um, so the, the product that I did the best with, with joint ventures, right. Was, uh, was the first one that I did was just this funnel product, right. Funnel designs.

I was like, okay, well, who, who is step one? And if I'm step two, like. Who's a group of people that need a funnel? So I was like, oh, anybody that does any kind of ads, right? Like if they do Facebook ads, the ads need to go somewhere. They need to go to traffic.

I was like, okay, well, who, who is step one? And if I'm step two, like. Who's a group of people that need a funnel? So I was like, oh, anybody that does any kind of ads, right? Like if they do Facebook ads, the ads need to go somewhere. They need to go to traffic.

I was like, okay, well, who, who is step one? And if I'm step two, like. Who's a group of people that need a funnel? So I was like, oh, anybody that does any kind of ads, right? Like if they do Facebook ads, the ads need to go somewhere. They need to go to traffic.

So I had a ton of success partnering with people that had gathered Facebook groups, email lists, blah, blah, blah, around this concept of Facebook ads. And I was like, oh, well, then what about YouTube ads? Oh, and then what about Google ads? Great. Like all of a sudden – because like it makes total sense. Like – they don't teach funnels, but I am the next step. And so I wasn't competitive.