Kathryn Jones Lish

So I had a ton of success partnering with people that had gathered Facebook groups, email lists, blah, blah, blah, around this concept of Facebook ads. And I was like, oh, well, then what about YouTube ads? Oh, and then what about Google ads? Great. Like all of a sudden – because like it makes total sense. Like – they don't teach funnels, but I am the next step. And so I wasn't competitive.

So I had a ton of success partnering with people that had gathered Facebook groups, email lists, blah, blah, blah, around this concept of Facebook ads. And I was like, oh, well, then what about YouTube ads? Oh, and then what about Google ads? Great. Like all of a sudden – because like it makes total sense. Like – they don't teach funnels, but I am the next step. And so I wasn't competitive.

I was complimentary. And so they were able to actually provide an amazing service to their audience. All the while they're making sales from something they would never make sales from because they're never going to make a product on funnels. Right.

I was complimentary. And so they were able to actually provide an amazing service to their audience. All the while they're making sales from something they would never make sales from because they're never going to make a product on funnels. Right.

I was complimentary. And so they were able to actually provide an amazing service to their audience. All the while they're making sales from something they would never make sales from because they're never going to make a product on funnels. Right.

And so all of a sudden I was like, dang, if I can go be complimentary and just find audiences where I'm not competing with them, but they come first in the customer journey and I come next in the customer journey, then I will be able to bring sales because I can extract buyers that they wouldn't typically extract. Right. And that made like a ton of sense to people.

And so all of a sudden I was like, dang, if I can go be complimentary and just find audiences where I'm not competing with them, but they come first in the customer journey and I come next in the customer journey, then I will be able to bring sales because I can extract buyers that they wouldn't typically extract. Right. And that made like a ton of sense to people.

And so all of a sudden I was like, dang, if I can go be complimentary and just find audiences where I'm not competing with them, but they come first in the customer journey and I come next in the customer journey, then I will be able to bring sales because I can extract buyers that they wouldn't typically extract. Right. And that made like a ton of sense to people.

They were like, oh no, that makes sense. Or like, you know, people have been asking for that. Yeah, sure. Let's do it. Or like, that makes sense that it's the next step. And so then we come to the next, the next tier of like, okay, that's how I can get them sales. Even though I'm a nobody, because I offer a complimentary product, I can extract buyers. And then it's like, okay, great.

They were like, oh no, that makes sense. Or like, you know, people have been asking for that. Yeah, sure. Let's do it. Or like, that makes sense that it's the next step. And so then we come to the next, the next tier of like, okay, that's how I can get them sales. Even though I'm a nobody, because I offer a complimentary product, I can extract buyers. And then it's like, okay, great.

They were like, oh no, that makes sense. Or like, you know, people have been asking for that. Yeah, sure. Let's do it. Or like, that makes sense that it's the next step. And so then we come to the next, the next tier of like, okay, that's how I can get them sales. Even though I'm a nobody, because I offer a complimentary product, I can extract buyers. And then it's like, okay, great.

How can I give them status? And there's two ways. Number one, it's so crazy. Like if, if you do bring in a complimentary product, all of a sudden they're like the good guy. Like,

How can I give them status? And there's two ways. Number one, it's so crazy. Like if, if you do bring in a complimentary product, all of a sudden they're like the good guy. Like,

How can I give them status? And there's two ways. Number one, it's so crazy. Like if, if you do bring in a complimentary product, all of a sudden they're like the good guy. Like,

thank you russell like i gosh i've been needing help for this like thank you for having cool friends you know but then the other thing is i like to call having a breaking news method so the reality is like with the cf design school program that i had there are a bajillion product courses out there teaching funnel design they're just like are and that actually is a good thing it means that the market wants it but it's like okay how do i stand out and so what i called is a breaking news method so how can i be so strikingly different from everybody else that i'm kind of breaking news

thank you russell like i gosh i've been needing help for this like thank you for having cool friends you know but then the other thing is i like to call having a breaking news method so the reality is like with the cf design school program that i had there are a bajillion product courses out there teaching funnel design they're just like are and that actually is a good thing it means that the market wants it but it's like okay how do i stand out and so what i called is a breaking news method so how can i be so strikingly different from everybody else that i'm kind of breaking news

thank you russell like i gosh i've been needing help for this like thank you for having cool friends you know but then the other thing is i like to call having a breaking news method so the reality is like with the cf design school program that i had there are a bajillion product courses out there teaching funnel design they're just like are and that actually is a good thing it means that the market wants it but it's like okay how do i stand out and so what i called is a breaking news method so how can i be so strikingly different from everybody else that i'm kind of breaking news

So that it's it's like, oh, I'm not getting on the news because I'm a big name. I'm getting on the news because who what how are you so different, you know? And so what I would do and when I develop my product, I was just like, OK, can I help people get this result of funnel design right in a way that just basically rejects all the things that everybody else says that they have to do?

So that it's it's like, oh, I'm not getting on the news because I'm a big name. I'm getting on the news because who what how are you so different, you know? And so what I would do and when I develop my product, I was just like, OK, can I help people get this result of funnel design right in a way that just basically rejects all the things that everybody else says that they have to do?

So that it's it's like, oh, I'm not getting on the news because I'm a big name. I'm getting on the news because who what how are you so different, you know? And so what I would do and when I develop my product, I was just like, OK, can I help people get this result of funnel design right in a way that just basically rejects all the things that everybody else says that they have to do?