Kathryn Jones Lish

speaker
390 appearances 2 recordings 1 series first heard Nov 2024 last heard Nov 2024

Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.

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The Russell Brunson Show · Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish · 18 Nov 2024 podcast
Well, so am I. I know, literally. Oh my gosh. But if you're selling to older people, like if you have a really sleek design, it's really interesting. It converts worse because it's overwhelming. Whereas if you have like a website that kind of looks like it's from the early 2000s,
Und es tut mir leid, weil ich so dreckig bin, aber ich denke, das ist das wunderschöne an diesem Konzept von Funnel Hacking oder Design Hacking, ist, dass du nur, wenn der echte Objekt am Ende des Tages ist, Cashflow und Sales. Und so was du tun willst, ist, die Pattern zu finden und du musst dich einig sein. was du für dich interessierst, wie es aussieht.
Denn du versuchst, es für den Avatar zu optimieren, der durchkommen wird.
Ja, aber es geht zurück, ich denke, zu diesem Konzept, wie man die Möglichkeit erlaubt, die Möglichkeit zu bieten, die du hast, dich aus dem Weg zu bringen, um zu sagen, okay, mein Hauptobjektiv ist, jemandem zu helfen, der in Schmerzen ist, um nicht in Schmerzen zu sein. Und was du tun musst, ist, dass du den Menschen in Schmerzen hast, um tatsächlich zu hören.
Und so, wenn du zu Gen Z markierst, musst du herausfinden, wie man sie aufmerksam machen kann. Wenn du zu Boomern markierst, musst du herausfinden, wie man sie aufhören kann. Und ich denke, es ist einfach unglaublich, ich denke, zu kommen in das Spiel an diesem Punkt. Ich meine, du warst einer der late-stage-Pioneer von diesem Internet-Marketing, oder? Wo du uns von... Physical Marketing, right?
Like mail. What's it called? Direct response? Yeah, I can't remember. I didn't do it. To like internet marketing. But that's why I just think we're so lucky. Because you're never having to reinvent the wheel. There's so many people out there that are doing it good. That you can model it. And there's also so many people out there doing it bad. That you have so much opportunity. Yes, it's so awesome.
Yeah, I just Google search as if I am the person trying to buy the product. And so like same thing. Yes, exactly. And so you go and I click on everything and I do it. And then what I love about what your process is too is oftentimes like you get the best sample size if you wait for a few days because people are going to retarget you. People are going to do this.
We were just talking with our friend Greg, who does the program. He's like, I click on every single ad and in my Instagram I have like folders for like, these are great internet marketing ads and these are great this and this is amazing. Das ist so cool, aber es ist wirklich unglaublich, wenn du den Prozess verstehst, wie man die höchsten konverterten Items in deine Funnels einbauen kann.
Wenn du verstehst, wie es funktioniert, ist es einfach da. Du kannst es einfach einfach nehmen.
It is amazing.
Oh, yeah.
Yeah, well, like my parents, so my Gen Z siblings, they're all about TikTok, but my parents are also on TikTok. I love it. But they also will be like, oh yeah, like they'll always be like, you're on the wrong side of TikTok. Because my mom is on TikTok for gardening videos, crochet videos. She has workout, like stay flexible videos, right?
Because she's just turned 60 this year, like how to keep your mobility. My dad is like so funny. He loves like backcracking videos. But he also loves like Napoleon Hill stuff and like business stuff. And then my Gen Z siblings are like,
ariana grande you know like taylor's not even that's probably two millennial i don't even know what they're listening to but like it's so interesting when it's called like oh like you're on the other side of tiktok because on this and and in one way it's actually amazing right like that the algorithm just conforms to what you want in some ways i think there can be some negative side effects that in the world but but from a marketing standpoint it is awesome because you basically have um it's like a it's a search engine tool
Speziell für Produkte, die Marketing sind. Und dann denkst du dir, oh, wenn sie Geld haben, um Ads zu machen, ist nichts passiert. Und das ist ein tolles Ding, um zu modellieren.
Ja, absolut. Und je mehr du ein Portfolio hast, desto höher kannst du es machen. Und ich würde sagen, dass auf der Anzahl von Leuten, die sich damit beschäftigen, du von 2.000 bis 5.000 bis 6.000 Euro pro Bild machen kannst. Cool, großartig, weil du alle deine Sachen neu designst, alles neu designst, alles neu designst, alles neu designst.
Und einige Leute sind wirklich, ich meine, bevor wir in die Kräfte gehören, das war alles, was ich anderen gesagt habe, was ich tue, war Design. Und sie bauten dieses vollständige Geschäft. Sie mussten nicht mal deine Bücher lesen, was ich ihnen immer gesagt habe, keine Sorge. But they didn't even have to, right? Because we're not focusing on strategy.
Because they would come to them and the target audience would always be like, I know exactly what I'm trying to build. I know exactly what product I'm trying to build. Whereas when you start to go to this next level, which is, hey, I'm going to get really good at strategy, which is essentially, again, thinking of Ikea, I'm really good at figuring out which funnel you need.
So somebody comes to you and they're like, I want to sell, like I'm an online, I will just keep going this example. I teach bottom dancing to couples and I want to take it online. And most times that's like all somebody knows. They have no idea what a funnel is or if they do, they don't know which funnel type to build. That's when you can come in and when you start to know strategy.
then you can start to charge a lot higher dollar because then you also know how to start creating their assets. You know how to start building their copy. You know what video scripts to make them. It becomes really, really exciting. And so at that point, when you master that, you go from three to four figures per build to four to five figures per build.
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