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Kathryn Jones Lish

👤 Person
1170 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

So other people were like, oh, you need coding, you need Photoshop, you need graphic design skills. And what I said is, oh, you can get that same result without coding, without Photoshop, without graphic design skills. And so what happened is not only did I become breaking news, but I was able to get picked over other people because instantaneously they became irrelevant, my competitors.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

So other people were like, oh, you need coding, you need Photoshop, you need graphic design skills. And what I said is, oh, you can get that same result without coding, without Photoshop, without graphic design skills. And so what happened is not only did I become breaking news, but I was able to get picked over other people because instantaneously they became irrelevant, my competitors.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

So other people were like, oh, you need coding, you need Photoshop, you need graphic design skills. And what I said is, oh, you can get that same result without coding, without Photoshop, without graphic design skills. And so what happened is not only did I become breaking news, but I was able to get picked over other people because instantaneously they became irrelevant, my competitors.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Because they're like, oh, you need these things. And I'm like, oh, no, there's not. And here's proof. And so even though my competitor maybe had 10 years experience with me and made way more money than me and made more big following than me, they were old news because they weren't breaking news.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Because they're like, oh, you need these things. And I'm like, oh, no, there's not. And here's proof. And so even though my competitor maybe had 10 years experience with me and made way more money than me and made more big following than me, they were old news because they weren't breaking news.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Because they're like, oh, you need these things. And I'm like, oh, no, there's not. And here's proof. And so even though my competitor maybe had 10 years experience with me and made way more money than me and made more big following than me, they were old news because they weren't breaking news.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

And so all of a sudden it was of value for this no-name Catherine to come into their group to teach this new thing because it was this breaking news method, you know. So for a lot of people, too, like they even ask, like, how do you keep speaking on these big stages, blah, blah, blah. I'm like, you don't even have that big of a following. I'm like, breaking news method.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

And so all of a sudden it was of value for this no-name Catherine to come into their group to teach this new thing because it was this breaking news method, you know. So for a lot of people, too, like they even ask, like, how do you keep speaking on these big stages, blah, blah, blah. I'm like, you don't even have that big of a following. I'm like, breaking news method.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

And so all of a sudden it was of value for this no-name Catherine to come into their group to teach this new thing because it was this breaking news method, you know. So for a lot of people, too, like they even ask, like, how do you keep speaking on these big stages, blah, blah, blah. I'm like, you don't even have that big of a following. I'm like, breaking news method.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like figure out because the reality is, is like, let's say Oprah also taught how to sell funnels. Right. Or even do joint ventures or whatever. Like if Oprah taught that and I taught that and I my method was like, oh, I'm like Oprah, just a little different. I mean, I would pick Oprah over me. Oprah's Oprah, you know.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like figure out because the reality is, is like, let's say Oprah also taught how to sell funnels. Right. Or even do joint ventures or whatever. Like if Oprah taught that and I taught that and I my method was like, oh, I'm like Oprah, just a little different. I mean, I would pick Oprah over me. Oprah's Oprah, you know.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like figure out because the reality is, is like, let's say Oprah also taught how to sell funnels. Right. Or even do joint ventures or whatever. Like if Oprah taught that and I taught that and I my method was like, oh, I'm like Oprah, just a little different. I mean, I would pick Oprah over me. Oprah's Oprah, you know.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

But if Oprah's like, I help people sell funnels, but you have to go through graphic design college or Catherine teaches funnels, but you don't have to do it and you have to do coding and Photoshop, too. I will get picked over Oprah for that particular skill set, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

But if Oprah's like, I help people sell funnels, but you have to go through graphic design college or Catherine teaches funnels, but you don't have to do it and you have to do coding and Photoshop, too. I will get picked over Oprah for that particular skill set, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

But if Oprah's like, I help people sell funnels, but you have to go through graphic design college or Catherine teaches funnels, but you don't have to do it and you have to do coding and Photoshop, too. I will get picked over Oprah for that particular skill set, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Yeah. No, I love it. So like when we're trying to give them sales, like the thing that you really want to nail down with your product is your like tangible result. What's the result I provide people? Because if you can get really clear on that, then you can very clearly show them like, no, you're here in the customer storyline and I'm here on the customer storyline. Yeah.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Yeah. No, I love it. So like when we're trying to give them sales, like the thing that you really want to nail down with your product is your like tangible result. What's the result I provide people? Because if you can get really clear on that, then you can very clearly show them like, no, you're here in the customer storyline and I'm here on the customer storyline. Yeah.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Yeah. No, I love it. So like when we're trying to give them sales, like the thing that you really want to nail down with your product is your like tangible result. What's the result I provide people? Because if you can get really clear on that, then you can very clearly show them like, no, you're here in the customer storyline and I'm here on the customer storyline. Yeah.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like we're not competitors. I'm actually like such a gift to your people, right? I'm the next step. And then the next thing is get very clear on your, you call it a vehicle, right? What's your new, what's your breaking news method, right? How am I different from everybody else? Because that, because they might see like the first thing they're like, oh, you're right. You are the next step.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like we're not competitors. I'm actually like such a gift to your people, right? I'm the next step. And then the next thing is get very clear on your, you call it a vehicle, right? What's your new, what's your breaking news method, right? How am I different from everybody else? Because that, because they might see like the first thing they're like, oh, you're right. You are the next step.