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Kathryn Jones Lish

👤 Person
1170 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like we're not competitors. I'm actually like such a gift to your people, right? I'm the next step. And then the next thing is get very clear on your, you call it a vehicle, right? What's your new, what's your breaking news method, right? How am I different from everybody else? Because that, because they might see like the first thing they're like, oh, you're right. You are the next step.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

But then what you don't want them to do is be like, I should get a funnel design person, but I'm not picking you, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

But then what you don't want them to do is be like, I should get a funnel design person, but I'm not picking you, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

But then what you don't want them to do is be like, I should get a funnel design person, but I'm not picking you, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

And so what you do is you also need to make sure you have a breaking news method to say, hey, not only do you need this, I'm exactly the girl you should pick. Which then leads us to impact, right? So at this point, they might be considered, and I'll tell you too, like how you can actually like tell them all these things. I almost like consider them like coins.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

And so what you do is you also need to make sure you have a breaking news method to say, hey, not only do you need this, I'm exactly the girl you should pick. Which then leads us to impact, right? So at this point, they might be considered, and I'll tell you too, like how you can actually like tell them all these things. I almost like consider them like coins.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

And so what you do is you also need to make sure you have a breaking news method to say, hey, not only do you need this, I'm exactly the girl you should pick. Which then leads us to impact, right? So at this point, they might be considered, and I'll tell you too, like how you can actually like tell them all these things. I almost like consider them like coins.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like you need to pay them a sales coin. You have to like pay them the proper like compensation for getting access to their audience. So like you pay them the sales coin by showing them where they fit in the storyline. You pay them the status coin by having a breaking news method. But then they also want to have impact, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like you need to pay them a sales coin. You have to like pay them the proper like compensation for getting access to their audience. So like you pay them the sales coin by showing them where they fit in the storyline. You pay them the status coin by having a breaking news method. But then they also want to have impact, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like you need to pay them a sales coin. You have to like pay them the proper like compensation for getting access to their audience. So like you pay them the sales coin by showing them where they fit in the storyline. You pay them the status coin by having a breaking news method. But then they also want to have impact, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

They want to make sure that they don't like bring someone into their group and it's a major dud, right? That's not going to help. So what do you need to have impact is you need to help people actually take action. So I like to make sure that my breaking news method actually is like very step by step.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

They want to make sure that they don't like bring someone into their group and it's a major dud, right? That's not going to help. So what do you need to have impact is you need to help people actually take action. So I like to make sure that my breaking news method actually is like very step by step.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

They want to make sure that they don't like bring someone into their group and it's a major dud, right? That's not going to help. So what do you need to have impact is you need to help people actually take action. So I like to make sure that my breaking news method actually is like very step by step.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like this is what you need to do because if it's step by step, people will take the steps and then also have case studies. Like this works for more than just me because people need to have faith that they actually can do it. It's like not just like this fun thing. And so then the final thing is time. And this I think is really important because.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like this is what you need to do because if it's step by step, people will take the steps and then also have case studies. Like this works for more than just me because people need to have faith that they actually can do it. It's like not just like this fun thing. And so then the final thing is time. And this I think is really important because.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like this is what you need to do because if it's step by step, people will take the steps and then also have case studies. Like this works for more than just me because people need to have faith that they actually can do it. It's like not just like this fun thing. And so then the final thing is time. And this I think is really important because.

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

I'll have like a lot of like service providers or coaches want to be like, oh, I want to do joint ventures. And there's like a million recipes of joint ventures that you can concoct up. But the reality is, is that the most profitable joint ventures are when you do it with a mass distributable product, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

I'll have like a lot of like service providers or coaches want to be like, oh, I want to do joint ventures. And there's like a million recipes of joint ventures that you can concoct up. But the reality is, is that the most profitable joint ventures are when you do it with a mass distributable product, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

I'll have like a lot of like service providers or coaches want to be like, oh, I want to do joint ventures. And there's like a million recipes of joint ventures that you can concoct up. But the reality is, is that the most profitable joint ventures are when you do it with a mass distributable product, right?

The Russell Brunson Show
No Ads Needed: Kathryn Jones Lish on Mastering Joint Partnerships

Like if you have a course that you can sell infinite amount of, because that's like very alluring to the partner. If you come in and you're like, oh, like I sell Facebook ads, but I have three openings for clients. They're like, well, then I cap it at three. Like, I don't want to do that. But if you're like, oh, I sell Facebook ads course.