Kathryn Jones Lish

speaker
390 appearances 2 recordings 1 series first heard Nov 2024 last heard Nov 2024

Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.

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The Russell Brunson Show · Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish · 18 Nov 2024 podcast
Ja, naja, am Ende des Tages, um Menschen zu verkaufen, Sales Funnels, weil sie Geld machen wollen. Und so what we did, I, Flute Boys, we all worked together and we said, okay, there has to be three primary objectives that they determine all. If anything that happens in this program, it's to make the funnel builder money. It's to make their clients money and both as quickly as possible.
And so if there's anything in this program that does not directly contribute to it, it's fluff. It's out.
And I did have, I did tell him kindly. I was like, Russell, it's amazing. It's not for this program. I'm like, just sell to them. Make a payment already.
Because I have like a very OCD checklist brain. So like I think, and like my husband is a lot more like you, which stresses me out. Like he could take a book and he'll just like skim through it and like read a few pages and then he puts it back on the shelf. And like my brain is like, ah, what do you mean? Like I'm like, you didn't read the book.
Like I'm like, for it to feel checkmark red for me, I'm like, I read the cover, I read the acknowledgments. If there's an appendix, I like to go through the appendix. It's like, it's not done, right? And so like for better or worse, that is how my brain works. So when I go into a program that has like, oh, you also get access I feel like I have to do it all before I can start.
And so for me, I'm like, oh no, please don't give it to me. I'm here because I want this result and I don't want anything else. And so I've taught people in other programs and stuff how to actually create a course. And the prompt I always give them, and this is exactly the prompt that we went through for this, is for this new Funnel Builder Coaching Certification Program.
Ich sage, ich möchte dir vorstellen, dass du und dein Kunde oder wer auch immer mit dir durch das Programm geht, in einem Raum verschlossen bist. Du darfst nicht essen, du darfst nicht schlafen, du darfst nicht in den Kühlschrank gehen, du darfst nicht weg, bis sie das Ergebnis erreichen. How are you going to get it for them? And at that point, you're not like, you know what?
This would be a cool extra training. Go watch out in the corner for a few hours. I need a sandwich. I'm starving. Get the job done. And so that's what I always like to think of. You will be locked in that room and eventually you will die if you don't eat and if you don't sleep. And then you're going to have to go to the bathroom in the corner. It's going to be ugly.
So how quickly can we get you to that result? And that's just like how I want programs to be made. So that's how I make them myself. And I think a lot of people are like that because there is so much information online. And if you find a guru like you who like actually knows what they're doing, it can be really wonderful. But sometimes it really can be super overwhelming.
And I actually think that the best programs have both where you have like a very clear path. And then if you want to dive deeper, you want to become an expert in a certain thing, or you have like some like crazy extenuating circumstances, it's like, great, you got the library in the back. And that's what this new program is. And so it just takes you, assuming you know exactly nothing,
and you've made exactly zero dollars online, but you want to make money selling sales funnels online, it takes you from step zero to step one to step two to step three. And so what we focus on is, okay, great, let's get you money as quickly as possible.
And so rather than like learn the whole gamut of, I need to learn design and then assets and then strategy and then optimization, and then we'll go try and make money a lot, like how colleges like go through four years and then good luck. We learn a micro skill and then we monetize the skill and then we learn a micro skill and then monetize, learn micro skills.
Und so in meinem alten Programm, das wir hier integriert haben, haben die Leute das Money by the Weekend Challenge angefangen. Weil es einfach so ist, okay, ich muss das ganze nicht lernen, ich muss nur ein kleines bisschen lernen. Und kann ich, wenn ich das am Dienstag kaufe, bis zum Sonntagabend, kann ich das monetisieren? Und die Leute tun das. Es ist so großartig.
Also das ist, wie es aussieht. Also wir lernen dich zuerst durch Design. Lass uns dir zeigen, wie du designst. Lass uns dir zeigen, wie du monetisierst. Und dann kannst du entscheiden, ob du ein volles Geschäft aus diesem Thema bauen willst oder den nächsten Schritt lernen willst. Und wenn du das tust, dann lehnen wir dir Strategie und Aspekte.
Das ist, wo wir wirklich tief in deine Konzepte reingehen. Aber wir legen sie in chronologische Orte. Wir nehmen dein schönes Bibliothekbrain und für mich kleine OCD-Leute. Dein Schritt 1. Ja, genau. Ich gehe durch sein Content und ich bin so, okay, von Minute 12 Minuten und 14 Sekunden bis Minute 15 Minuten und 11 Sekunden. Ich bin so, klick das. Das ist, was wir brauchen. Was ist das andere?
Es ist so, als ob du bezahlt wirst, um zu lernen. Es ist wirklich, wirklich toll. Es ist ein tolles Programm. Es ist so lustig. Es war so lustig, beide unsere Frameworks und Strategien zusammen zu morphieren. In einer wirklich chronologischen Ordnung. Es war so lustig.
Es ist so wertvoll. Whether you are a 10-year-old or in your 60s or 70s or you've never done anything before or homeless, like every single one of those avatars have been through the program and made money with it. Because it's just like, don't try to learn the whole thing, just learn step one.
So we like broke up the program, right? And so like from, so again, because I'm trying to get us out of the room as quickly as possible so we don't die, I like broke everything up into micro challenges. And so people on average are 15 to 20 hours away from their first sale. And so that's over the course of like six little challenges.
In der 15- bis 20-Hour-Marke. Und das ist, was ich wirklich liebe. Als wir durch die Herausforderung gingen heute, war ich so, dass die average College degree 1800 bis 2400 Stunden dauert. Und das sind über vier Jahre. Und du wirst nicht bezahlt.
Und sogar am Ende kannst du nicht bezahlt werden, richtig? Aber was wir sagen, ist, dass du nicht nur ein Skillset lernst, sondern du monatierst das Skillset in 15 bis 20 Stunden. Und die Leute sind so, das scheint zu gut zu sein. Was sieht das aus? Und was ich ihnen sagen muss, ist, weil es ein Schritt-zu-Stepp-Prozess ist, ist es, weil es so hohe Anforderungen gibt.
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