Katie Bavoso

But to give kind of an example to back up what Victoria is talking about, there also is...

Kind of a differentiator where you've got businesses that are selling or reselling AI tools themselves and then ones that are building onto those AI tools with their own services to increase that value.

So, for example, I was just speaking with the CEO of Spyglass MTG yesterday.

We have a great article on our website right now by Jordan Smith if you want to go to channelinsider.com.

and check that out, about their brand new AI Navigator.

So this is a great example of how to add value onto an existing product.

So Spyglass is a Microsoft exclusive partner, meaning that that is only what they deal in is Microsoft products.

Microsoft is a great example of showing how AI can be built into a suite and then distributed

at scale, at nauseam, honestly, because anybody that is on the suite for Microsoft, similar to how Gemini is on Google's suite, you've got the power for it.

You might not know, and the worst thing that you could do as a business is be paying for all these tools that are built into a software suite and then have no idea that they're at your disposal or how to use them.

So what Spyglass has done is that they've actually built an AI navigator.

So another LLM, I hesitate to use the word chatbot, but think of it like that, into their system when they offer Microsoft, the suite of Microsoft, you're able to go in and chat with the system to be like, how can I use Copilot for these use cases?

And they've actually already created prompts that are pre-made that you can select from in order to talk

to the system to learn how you as the business can use Copilot.

This saves so much time and it also really extends the value of that provider who is not just managing these tools and not just doing break-fix, which is, that's a term now that you cannot just do going in and fixing things and patching things.

It has to be so much more in order

to get ahead in the market, because as Victoria said, it's such a crowded space.

You have to do so much more, which we'll be getting into some examples later on.

But that was a great example, in my opinion, of showing how maybe they're not offering an AI tool that they came up with, but they are offering their own AI tool to be able to be built into the system as an accelerator, not a product that is standalone.

So that's an example of one managed service provider that is able to kind of build onto a great tool that is already coming with a system.