Katie Bavoso

There's some other ones, including Thrive, which is based in Massachusetts, where I am.

Victoria and I, we love talking to them because they're so jazzed about how their AI services are being built, where they're literally trying to help their customers understand the use cases that they can use AI for.

select the correct AI LLM for them to use, the correct model for them to use, I should say, and then how do we also use our MSSP services?

We love to talk in letters in the channel.

You do.

Yeah, manage security service provider.

How do we build on those security services to then lock down what tools that you're using and be able to monitor this and learn from it and gather data?

You can see it's kind of a compounding of services that get piled onto each other.

It's like a really great layer cake or lasagna.

Not to sound like Donkey from Shrek, but everybody loves layers.

We got layers.

I think a little bit.

Yeah.

Is that the one that makes you a lawyer?

Like gives you like a guy that comes in and he's like, I'm your lawyer now as an AI bot.

I'm just kidding.

And there definitely has to be reason to be able to build a channel around a product.

If it's super, super specialized, that's going to be a bit of an issue.

If it's super specialized in a vertical, that's one thing is we're using law offices, for example, here.

And I just wanted to add verticalization is something that we're seeing in 2026 be so important.