Katie Bavoso

So I consider...

In the channel, there's a couple of ways that you can pay for certain things, whether it be pay as you go or pay for what you use.

I can imagine that something like that really disrupts what they're paying for on a monthly basis if they discover there's an aspect of it that they can just make themselves.

So I imagine that this could really disrupt the way that

software companies or more specifically how we provide different software or SaaS tools.

I think SaaS tools in general could be in trouble, in my opinion.

And a lot of what the channel sells are SaaS applications or are ISVs who have

provide SaaS applications.

That's some of my two cents.

But I do think that we are kind of on the cusp of just learning about this now.

So I don't want to create an economic panic for anybody in the audience.

I'm just one girl.

So that's my opinion.

But Victoria, I'd love to hear your thoughts on that.

That's right.

No, totally get it.

To Victoria's point, actually, about the consumer-driven rise of AI tools, that I think is kind of a new frontier for the channel to be facing because, as I've mentioned before, channel partners are coming to their customers as that trusted advisor.

You hear those words a lot.

Trusted advisor is the title.

that they want to be for customers because it's what differentiates them from just a regular break-fix shop or a help desk.