Kavit Paria

We do, however, also do great Facebook advertising, where we ask people to

sign up for a free 30-minute call where they can explore their ideas with us on a phone call, and we'll do that with them, and we'll talk about their ideas and give them some insight.

That also sometimes leads to the sale.

But both of these require enough content, social proof, and relationship building via email on a daily basis the moment somebody hits our funnel.

up to the point that they fill out the application for the program, and then, you know, based on the phone call, and then they go ahead and purchase.

We do 40 calls in order to make five sales.

And in order to get 40 calls, that's 40 times... That's...

Okay, got it.

I don't think it's taken – well, yeah, it's taken time, that's for sure.

But I think it's worked from the beginning because I've always believed in email marketing.

I mean, my whole first music business was basically run on email marketing.

The whole point of writing a weekly music newsletter to 100,000 people and then featuring a product and then going to buy a low-end product, it's all based on email marketing.

So I definitely knew email worked.

And so I very quickly brought that into this process and wrote regular emails to my database.

The only thing that I feel like I've really worked on in refining is how I give them extreme value upfront so that it shortens the curve and shortens the time that it takes for those people to say, I want a free 30-minute phone call with your business coach.

Sometimes it could be on the very first call.

So if they see an ad,

And we had that today, actually, just a few hours ago.

Adam, who does some of our business coaching, he was on a call to somebody who wanted a 30-minute free coaching call, and he made a sale.

And so that kind of happened.