Kelly Roach

speaker
1,101 appearances 6 recordings 3 series first heard Jan 2025 last heard 18 Sep

Kelly Roach’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.

Appearances

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So that's why I say the currency of integrity.
I think that
People are making decisions much more
through the lens of values now.
And they're looking for people and organizations to partner with that they genuinely feel reflect uh the values that that matter to them and that there's a congruence and an alignment in that beyond just a product or a service or the outcome that you can get from it.
I think also what's happened is there's been just a huge um
There there's been a big collapse of trust in the market because over the last year, obviously, you know, we saw twenty twenty three there were more business closures than, you know, the last, I don't even know, probably ten years.
If you look at the the chart of business closures, it's a hockey stick to the moon.
And that is continuing in the first quarter of the year as well.
And, you know, I think that there's been a lot of trust loss because a lot of business owners have started doing really like
Frantic and fast.
pivots and some of it business closures, some of its programs being shut down, some of its complete business changes, niece changes, um, focus changes, um, very or I'll call it like erratic behavior.
And you know, and and like no judgment because listen, like the last couple of years were hard, you know what I mean?
So like I get it, like I'm not judging anyone.
I everyone is doing their best in that given moment, right?
And different people have different levels of business expertise and capability and all of that.
So it is what it is.
But when you ask me, like what is happening in the market from a buyer mindset, from a buyer inclination, um, they're watching this erratic behavior from so many people that when they see brands that are really focused on continuity, trust building, consistency, core messaging, values, um, and they feel like
They know what to expect from a brand, they feel a lot safer investing in the brand.
And so I'm seeing my businesses.
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